At a Glance
- Tasks: Drive creative digital marketing strategies and optimise customer retention across various platforms.
- Company: Join ripple⁺, a leading UK wellness brand focused on nicotine-free alternatives and modern home fragrances.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Other info: Collaborate directly with founders in a fast-paced, innovative setting.
- Why this job: Be part of a passionate team dedicated to making a positive impact on people's lives.
- Qualifications: 3+ years in digital marketing or data analysis, with a strong focus on D2C strategies.
The predicted salary is between 36000 - 60000 £ per year.
About ripple⁺
ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:
- ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
- ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.
ripple⁺ Brand DNA:
- Extreme Ownership: Take full responsibility for every outcome within your control.
- Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
- Purpose: Be here because you want to be—we are a passionate long-term-focused team.
- Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
We’re seeking an analytical, creative, structured, and proactive Digital Marketing Associate with direct-to-consumer (D2C) OR structured analytical data analysis experience to deliver and execute our digital strategy across multiple touchpoints. You’ll work closely with our Head of Performance & Digital and Founders, playing a key role in shaping customer journeys, retention, and conversion — with a strong focus on creative strategy, testing, and optimisation. This is a hands-on position where ideas are expected, and flawless execution is essential.
Key Responsibilities
- Creative & Performance Strategy (Paid Media): Develop and drive creative strategy for paid channels (Google, TikTok, Meta) in collaboration with our Head of Performance & Digital. Brief and work with the graphic and content teams to deliver engaging assets tailored to platform and audience. Coordinate A/B tests on creative and messaging for paid campaigns. Analyse and report on ad creative performance to inform future iterations.
- Email, SMS & Retention Marketing: Own the testing and management of pre-purchase flows: sign-up messages, welcome flow, abandoned cart/checkout, etc. Run A/B tests on flows, content, and offers; report on performance and optimise accordingly. Develop and execute retention tactics to build long-term customer loyalty.
- Website Experience: Create differentiated web experiences for different cohorts of customers. Lead A/B testing of site elements (messaging, design, functionality). Implement and optimise retention-focused features (loyalty, etc).
- Amazon Channel: Support launch & execution of Amazon marketing strategy. Collaborate on Amazon campaign creative and promotional planning. Monitor and report on Amazon content and performance trends to inform adjustments.
- Community & Post-Purchase Experience: Work on initiatives that improve the post-purchase journey and foster brand loyalty. Identify and execute creative opportunities to enhance customer engagement beyond the first purchase.
What We’re Looking For
- 3+ years’ digital marketing experience within a high-growth D2C business OR structured analytical data analysis experience.
- Strong track record in developing and executing creative strategy for digital campaigns.
- Solid understanding of email/SMS platforms and retention best practices.
- Experience optimising eCommerce sites (Shopify).
- Data-driven mindset with confidence in reporting, testing, and insights.
- Structured, detail-oriented, and able to manage multiple projects at pace.
- Hands-on and collaborative; thrives in a fast-moving, founder-led environment.
- Amazon experience (content optimisation, creative execution) is a bonus.
Report Into: Co-founders & Head of Performance & Digital
Digital & Retention Marketing Manager employer: LinkedIn
ripple⁺ is an exceptional employer that champions a culture of extreme ownership and continuous growth, making it an ideal place for passionate individuals to thrive. With a focus on quality and innovation in the wellness sector, employees benefit from hands-on experience in a dynamic environment, ample opportunities for professional development, and the chance to contribute to meaningful projects that promote healthier lifestyles. Located in the heart of the UK, ripple⁺ offers a collaborative atmosphere where creativity and analytical skills are valued, ensuring that every team member plays a vital role in shaping the future of wellness.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Retention Marketing Manager
✨Tip Number 1
Familiarise yourself with ripple⁺'s brand DNA and values. Understanding their commitment to extreme ownership, quality, purpose, and a growth mindset will help you align your approach during interviews and discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of past digital marketing campaigns you've worked on. Be ready to discuss how you used data to inform creative strategies and optimise performance, as this role heavily relies on data-driven decision-making.
✨Tip Number 3
Research the latest trends in D2C marketing, particularly around email and SMS retention strategies. Being able to discuss current best practices and innovative ideas will demonstrate your proactive approach and passion for the industry.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and optimisation. Since this role involves a lot of testing and refining strategies, having concrete examples of how you've successfully implemented these processes will set you apart from other candidates.
We think you need these skills to ace Digital & Retention Marketing Manager
Some tips for your application 🫡
Understand the Brand:Familiarise yourself with ripple⁺ and its mission. Highlight your understanding of their wellness products and how they aim to help people move away from nicotine. This will show your genuine interest in the role.
Tailor Your CV:Make sure your CV reflects your digital marketing experience, especially in D2C environments. Emphasise any relevant projects where you've developed creative strategies or executed successful campaigns.
Craft a Compelling Cover Letter:In your cover letter, discuss your passion for wellness and how your skills align with ripple⁺'s values like extreme ownership and growth mindset. Provide specific examples of your past achievements in digital marketing.
Showcase Analytical Skills:Since the role requires a data-driven mindset, include examples of how you've used data analysis to inform marketing strategies. Mention any A/B testing you've conducted and the results achieved.
How to prepare for a job interview at LinkedIn
✨Showcase Your Analytical Skills
As a Digital & Retention Marketing Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions, optimise campaigns, and improve customer retention.
✨Highlight Creative Strategy Experience
This role requires a strong creative strategy for digital campaigns. Bring examples of past campaigns where you developed engaging content or innovative strategies that led to measurable success, especially in paid media channels like Google and Meta.
✨Familiarise Yourself with A/B Testing
A/B testing is crucial for this position. Be ready to explain your experience with A/B tests, including what you tested, the outcomes, and how you used those insights to inform future strategies. This will show your hands-on approach and understanding of optimisation.
✨Demonstrate a Growth Mindset
Ripple⁺ values a growth mindset, so share instances where you've embraced learning opportunities or adapted to challenges in your previous roles. This will resonate well with their brand DNA and show that you're aligned with their values.
