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- Tasks: Execute digital strategies and optimise customer journeys for a leading beverages company.
- Company: Join a top-tier beverages company known for innovation and quality.
- Benefits: Enjoy a hybrid work model, competitive salary, and great career growth opportunities.
- Why this job: Be part of a dynamic team enhancing online shopping experiences with data-driven decisions.
- Qualifications: Experience in digital merchandising or marketing, strong data analysis skills, and SEO knowledge required.
- Other info: This is a full-time role with a minimum of 2 office days per week in Theale.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a leading beverages company, is hiring a Digital Merchandiser to execute digital strategies for all customer journeys and support the Merchandising department with reporting, data input and item/offer setup. You will identify and resolve system and customer issues.
Responsibilities
- Analysing key product and category trends from internal and external search data and implementing trading opportunities.
- Monitoring search/category/landing page CTRs and CVRs and improving performance through A/B testing, page personalisation, ranking strategies and AI integration.
- Championing customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and usability of search and navigability of product range.
- Ensuring product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
- Work collaboratively with all commercial departments to simplify digital strategy and propositions.
- Ensuring all products are accurately listed and well represented with persuasive stories, accurate attributes and social proof.
- Brief online creative and manage ad-hoc changes to the website, such as promotional information, content updates and product amends through Adobe Workfront.
Requirements
- Substantial digital merchandising or digital marketing experience.
- Strong understanding of the online customer journey and consumer behaviour.
- Demonstrable ability to interrogate data and make data-led decisions.
- Working knowledge of SEO and performance marketing.
- Experienced Microsoft Office user, especially Excel.
- Experience with Digital Merchandising or search/browse platforms.
- Experience with analytic tools like Adobe, PowerBI or Google Analytics.
- A passion for wine or a willingness to learn.
This is a full-time, permanent position working Monday-Friday. This is a hybrid role with a minimum of 2 days in the office in Theale. Our client offers an excellent remuneration package and excellent career progression prospects.
Digital Merchandiser employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Merchandiser
✨Tip Number 1
Familiarise yourself with the latest trends in digital merchandising and online customer behaviour. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to optimising customer journeys during interviews.
✨Tip Number 2
Get hands-on experience with tools like Adobe Analytics, PowerBI, or Google Analytics. Being able to demonstrate your ability to analyse data and make informed decisions will set you apart from other candidates.
✨Tip Number 3
Showcase your understanding of SEO and performance marketing by discussing specific strategies you've implemented in the past. This will highlight your practical knowledge and readiness to tackle the responsibilities of the role.
✨Tip Number 4
Network with professionals in the digital merchandising field, especially those who have experience in the beverages industry. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Digital Merchandiser
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital merchandising or marketing. Use keywords from the job description, such as 'data-led decisions', 'SEO', and 'customer journey' to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the beverages industry. Mention specific experiences that demonstrate your ability to analyse data and improve online performance, as well as your familiarity with tools like Adobe and Google Analytics.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Highlight any A/B testing or optimisation projects you've worked on, as this aligns closely with the responsibilities of the Digital Merchandiser position.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at LinkedIn
✨Showcase Your Data Skills
Since the role requires a strong ability to interrogate data, be prepared to discuss your experience with analytic tools like Adobe, PowerBI, or Google Analytics. Bring examples of how you've used data to make decisions in previous roles.
✨Understand the Customer Journey
Demonstrate your understanding of the online customer journey and consumer behaviour. Be ready to share insights on how you have optimised customer experiences in past positions, particularly through digital merchandising strategies.
✨Familiarise Yourself with SEO and Performance Marketing
As the role involves ensuring product details are optimised for SEO and performance marketing, brush up on your knowledge in these areas. Prepare to discuss specific strategies you've implemented to improve search rankings and conversion rates.
✨Express Your Passion for Wine
If you have a passion for wine, let it shine through during the interview. If not, show your willingness to learn about the industry. This enthusiasm can set you apart and demonstrate your commitment to the role.
