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- Tasks: Develop and execute strategies to influence shopper behaviour and drive sales.
- Company: Join a leading FMCG brand focused on innovation and customer engagement.
- Benefits: Enjoy a competitive salary, car allowance, bonus, and great benefits.
- Why this job: Be part of impactful marketing campaigns that enhance brand visibility and shopper experiences.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for consumer behaviour.
- Other info: Office-based role in Northamptonshire with opportunities for professional growth.
The predicted salary is between 42000 - 58000 £ per year.
Branded FMCG
Office based - Northamptonshire
Up to £50k + car allowance + bonus + benefits
The Customer Marketing Manager is responsible for developing and executing strategies that positively influence shopper behaviour, drive sales, and enhance brand visibility across our ‘bricks and clicks’ customer landscape. They will help to bridge the gap between the creation of the marketing assets by translating them into actionable materials for our customers in a language & format familiar to them. It’s about aligning the strategies of the business and our customers.
By leveraging shopper insights and market trends, the role focuses on executing impactful marketing campaigns, optimising in-store and online experiences, and collaborating with customers to deliver profitable growth. Additionally, the specialist manages budgets, tracks performance, and ensures campaigns deliver strong ROI while aligning with overall business objectives.
Key Responsibilities:- Implement shopper marketing strategies: aligned with brand and retail objectives.
- Drive Shopper Engagement: Execute strategies to influence shopper behaviour and enhance the in-store and digital shopping experience.
- Boost Sales: Design campaigns and promotions to increase product sales and meet revenue & profitability goals.
- Leverage Shopper Insights: Analyse shopper behaviour, market trends, and data to identify opportunities for growth.
- Enhance Brand Visibility: Create impactful marketing materials and collaborate with retailers to maximize brand presence at the point of purchase.
- Optimize Campaign Performance: Manage budgets, track performance, and ensure a high return on investment (ROI) for marketing initiatives.
- Customer Marketing Collateral: Create marketing tools, such as customer presentations for new product launches & marketing initiatives that are ready to use and customer specific for the sales team.
- Support for Sales: Translate the marketing strategy into tailored presentations and promotional plans for the top 10 customers.
- Support both the marketing team and front line sales manager with the tactical and strategic pillars to drive our sales across all our customers in both brick and clicks including vendor and seller platforms.
Customer Marketing Manager employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in shopper behaviour and FMCG marketing. Understanding what influences consumer decisions can help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those involved in customer marketing. Attend industry events or join relevant online forums to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight how you used shopper insights to drive sales and enhance brand visibility, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Research StudySmarter’s current marketing strategies and campaigns. Being knowledgeable about our approach will allow you to tailor your discussions and show how you can contribute to our goals effectively.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, particularly in FMCG. Use keywords from the job description to demonstrate your understanding of the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer marketing and your ability to drive shopper engagement. Mention specific examples of past campaigns you've executed and their impact on sales.
Showcase Analytical Skills: Emphasise your ability to analyse shopper insights and market trends. Provide examples of how you've used data to inform marketing strategies and improve campaign performance in previous roles.
Highlight Collaboration Experience: Discuss your experience working with cross-functional teams, especially in aligning marketing strategies with sales objectives. Mention any successful collaborations with retailers or other stakeholders that led to increased brand visibility.
How to prepare for a job interview at LinkedIn
✨Understand the Role
Make sure you have a clear understanding of the Customer Marketing Manager role. Familiarise yourself with the responsibilities, such as implementing shopper marketing strategies and driving shopper engagement. This will help you tailor your answers to demonstrate how your experience aligns with their needs.
✨Showcase Your Analytical Skills
Since the role involves leveraging shopper insights and analysing market trends, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform marketing strategies or improve campaign performance in previous roles.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about past experiences where you had to design campaigns or promotions to boost sales. Be ready to explain your thought process and the outcomes of your actions.
✨Demonstrate Collaboration Skills
The position requires collaboration with various teams and customers. Prepare examples that highlight your ability to work cross-functionally and how you've successfully partnered with others to achieve common goals, especially in a 'bricks and clicks' environment.
