Creator Manager (Gen-Z/Music)

Job Title: Creator Manager (Gen-Z/Music)Location: LondonEmployment Type: Full-TimeThe RoleYou’ll play a key role in identifying, managing, and nurturing relationships with emerging and established content creators, influencers, and digital talent who are shaping trends and conversations in Gen Z and music communities. This role mirrors the responsibilities of a Talent Manager and requires a deep understanding of internet culture, creator economy dynamics, and the fast-evolving digital media landscape.Key ResponsibilitiesIdentify and recruit rising and established talent who align with Gen Z and urban cultural movements.Build and maintain strong relationships with creators, influencers, and their representatives.Act as the main point of contact for talent, managing day-to-day communications, campaign deliverables, and strategic growth opportunities.Collaborate with internal teams (brand partnerships, content, marketing) to align creators with campaigns and initiatives.Provide strategic guidance to talent on content development, brand positioning, and audience growth.Stay ahead of cultural trends, creator economy shifts, and platform updates across TikTok, Instagram, YouTube, and emerging channels.Negotiate partnership agreements, usage rights, and campaign terms in alignment with business goals and creator value.Track performance metrics, report on campaign impact, and optimise strategies based on data and insights.Qualifications2–4 years of experience in talent management, influencer marketing, or creator partnerships.Strong network of creators and influencers within Gen Z and urban culture spaces.Deep knowledge of social media platforms, creator monetisation models, and digital content trends.Exceptional communication, negotiation, and relationship management skills.Highly organized, proactive, and able to manage multiple projects simultaneously.Passion for culture, creativity, and community building.Experience working with brands or platforms that prioritise authentic representation and inclusivity is a plus.SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can\’t always get back to everyone, although we do try our best! If you haven’t heard from us within 10 working days, unfortunately, your application has not been successful on this occasion.