Creative Strategist for Meta Ads

Welcome to FunPunch – the brand behind 2023’s #1 viral boxing accessory, the Rage Bag. We’ve turned fitness, stress relief, and fun into one powerful product that has reached millions worldwide. Our mission is to build the next global strength brand by combining bold storytelling, community-driven content, and high-performance products. FunPunch is more than a fitness brand – it’s a movement built on discipline, speed, and brotherhood. With a growing team and a cult-like customer base, we’re scaling fast and looking for creative warriors to join the mission.

Role Description: Creative Strategist (Meta Ads) Remote | Full-Time | High Impact

We are seeking a Creative Strategist who can think like a marketer and write like a storyteller. Your mission is to craft high-converting, scroll-stopping Meta ads that sell our products and spread our message of strength. You’ll work directly with the founders to ideate, script, and launch ad concepts that drive performance across our core audiences (fighters, bodybuilders, and parents). You’ll combine deep market understanding, emotional storytelling, and strategic structure to create ads that both go viral and convert.

Key Responsibilities:

• Script High-Performing Ads – Write and structure direct-response ad scripts using proven frameworks (problem–agitate–solve, identity hooks, emotional storytelling, etc.).
• Concept Development – Generate 10+ ad ideas weekly across multiple audiences and awareness levels (TOF/MOF/BOF), including angle → concept → execution flow.
• Audience Targeting – Translate audience insights into targeted messaging across avatars like ‘combat-curious bodybuilders’ or ‘dads raising strong kids’.
• Creative Briefs – Turn concepts into clear briefs for editors, creators, and voiceover talent. Break down how each ad should be filmed, edited, and paced.
• Hook Testing – Craft multiple hook variations for A/B testing within the 3:2:2 Meta structure (3 videos, 2 headlines, 2 descriptions).
• Content Sourcing – Help find or direct UGC content that aligns with each ad’s narrative and visual tone.
• Performance Iteration – Analyze creative performance weekly to identify winners, iterate losers, and scale the best angles.
• Brand Alignment – Ensure every ad reinforces FunPunch’s identity: a strength-first, no-BS brand with a bold, masculine tone.

Who You Are:

• A direct-response thinker who knows how to write for clicks, views, and conversions.
• A creative machine – you can turn one angle into 5+ content ideas on the spot.
• Deeply familiar with Meta’s ad platform (creative formats, what gets rejected, what wins).
• Obsessed with storytelling, performance data, and speed.
• Able to take feedback and improve quickly without ego.

Accountability & Success Metrics:

• 10+ concepts/scripts delivered per week, covering all 3 core audiences.
• 3 video variations per ad with compelling, testable hook options.
• Creative briefs delivered on time and clearly actionable for editors and creators.
• Weekly creative performance analysis delivered during strategy calls (what’s working, what needs iteration).
• Consistent idea pipeline: you’re never waiting for inspiration – you’re leading it.
• Responsibility for ad performance: you treat every script like it’s your own business on the line.

Ready to join the mission? Check out the full role and apply through our official careers page.