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- Tasks: Boost app subscriptions through data-driven marketing and creative strategies.
- Company: Join a beloved consumer brand focused on lifestyle and wellness.
- Benefits: Enjoy remote work flexibility and competitive pay of £600/day.
- Why this job: Be part of a dynamic team making a real impact in the app market.
- Qualifications: Experience with subscription apps and performance marketing is essential.
- Other info: Perfect for those passionate about parenting, wellness, or food content.
The predicted salary is between 48000 - 72000 £ per year.
Contract Opportunity: App Growth & Digital Marketing Specialist £600/day | Outside IR35 | 2 days/week | Remote/Hybrid | London
We’re working with a much-loved consumer brand on the lookout for a commercially minded App Growth & Digital Marketing Specialist to help drive subscription growth for a successful recipe and lifestyle app. This is a freelance role (2 days per week), paying circa £600/day (Outside IR35), and ideally suited to someone who thrives in a small, agile team and enjoys blending data with creativity to boost performance.
What you’ll do:
- Audit the user journey and subscription funnel
- Optimise trial-to-subscription conversion through A/B testing and pricing strategies
- Shape CRM and push strategies to improve engagement and retention
- Drive acquisition and ROI across paid channels (Apple Search Ads, Meta etc.)
- Report weekly on performance metrics and actionable insights
What we’re looking for:
- Proven experience scaling subscription-based mobile apps
- Hands-on with performance marketing, ASO, and mobile analytics
- Confident running growth experiments and interpreting data
- Comfortable working independently and bringing fresh ideas to the table
- A bonus if you have a passion for parenting, wellness, or food content
Application Growth & Digital Marketing Consultant employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Application Growth & Digital Marketing Consultant
✨Tip Number 1
Familiarise yourself with the latest trends in app growth and digital marketing. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the app growth and digital marketing space. Attend relevant webinars, workshops, or local meetups to connect with others who share your interests and may have insights into job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past projects where you've successfully driven subscription growth. Be ready to discuss these during interviews to demonstrate your hands-on experience.
✨Tip Number 4
Tailor your approach to highlight your passion for the specific niche of the app, such as parenting, wellness, or food content. This personal touch can resonate well with potential employers and show that you're genuinely interested in their brand.
We think you need these skills to ace Application Growth & Digital Marketing Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in app growth and digital marketing. Focus on your achievements in scaling subscription-based mobile apps and any hands-on experience with performance marketing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the brand. Mention specific strategies you've successfully implemented in the past, such as A/B testing or CRM strategies, to demonstrate your fit for the position.
Showcase Data-Driven Results: When detailing your previous roles, include quantifiable results that showcase your ability to drive acquisition and ROI. Use metrics to illustrate how your efforts have positively impacted user engagement and retention.
Highlight Relevant Skills: Emphasise skills that align with the job description, such as mobile analytics, ASO, and your ability to run growth experiments. If you have a passion for parenting, wellness, or food content, make sure to mention it as a bonus!
How to prepare for a job interview at LinkedIn
✨Showcase Your Data-Driven Mindset
As an App Growth & Digital Marketing Consultant, it's crucial to demonstrate your ability to blend data with creativity. Prepare examples of how you've used data analytics to drive growth in previous roles, particularly in subscription-based mobile apps.
✨Prepare for A/B Testing Discussions
Since the role involves optimising trial-to-subscription conversion through A/B testing, be ready to discuss your experience with this process. Bring specific examples of tests you've conducted, what you learned, and how it impacted performance.
✨Familiarise Yourself with CRM Strategies
Understanding customer relationship management (CRM) strategies is key for this position. Brush up on your knowledge of push notifications and engagement tactics, and be prepared to share your thoughts on improving user retention.
✨Express Your Passion for the Brand's Niche
This role is with a consumer brand focused on parenting, wellness, or food content. If you have a personal interest in these areas, make sure to express that during the interview. It shows genuine enthusiasm and can set you apart from other candidates.
