Head of Retail Marketing

We are excited to announce the new position of Head of Retail Marketing. At Lindt UK, we pride ourselves on being a high performing workplace with an award-winning culture. We embrace diversity and invest in our people, knowing that our product is only as good as the people behind it. Lindt UK is one of the fastest growing subsidiaries within the group and we are passionate about making informed and educated decisions for the long term.

If you are a collaborative marketeer with a proven ability to drive retail marketing success, passionate about owning projects, finding solutions, and exceeding expectations, all while delivering results in an entrepreneurial culture within a fast-paced retail environment, and are passionate about chocolate and the Lindt Brand, we would love you to think about applying!

Where you’ll be based

This role is currently based in Feltham, London (Hybrid Working: in the office 60% and WFH 40%). From 2026, our Head Office will be based in Richmond Upon Thames. There will be some travel to retail locations across the UK to understand and assess success of in-store activations and marketing initiatives.

How You Will Make An Impact

As Head of Retail Marketing, you will play an integral part within our Retail / D2C team where you will be responsible for enabling growth and elevating our brand credentials with highly engaging activations and visual merchandising and developing the product strategy both online and instore, ensuring that the Lindt Customer Experience is engaging and supports our Global purpose of Enchanting the World with Chocolate.

You will lead with an attitude that ultimately cultivates a collaborative and high performing culture with creativity and innovation at the core.

• Retail Brand Strategy and Marketing Operations
• Lead planning and strategy of high-impact marketing campaigns and in-store activations, ensuring strong brand presence and consumer engagement.
• Develop a comprehensive omni-channel marketing strategy that drives traffic and sales across retail stores and eCommerce.
• Develop and oversee the retail marketing budget, ensuring all campaigns are delivered on time and within budget.
• Provide forecasts, identify opportunities for cost savings, and allocate resources effectively to maximize ROI.
• Convert consumer & customer pain points to define & develop new commercial & new product growth initiatives.
• Support creation of marketing strategy for the D2C channel, leading for initiatives that drive penetration and strengthen brand equity.
• Identify and address key business issues, incorporating data, insights, and implications in recommendations.

• Collaborative Business Planning
• Work together with Brand Marketing teams to elevate our brand credentials through our stores.
• Collaborate with the CRM Team to understand opportunities for segmentation, personalisation, and customer lifecycle marketing to maximize engagement and retention.
• Collaborate with the digital marketing team to ensure that plans support the objectives of the Omnichannel marketing plan.
• Collaborate with Head of Merchandising and Head of Retail to ensure activations are effectively implemented in retail locations.
• Work with finance and cross-functional team to ensure financial targets and growth objectives are met.

• Innovation
• Own the development and execution of the innovation pipeline for our Retail and D2C Division. This is across both chocolate and ice creams and drinks.

• Communications Planning and Agency Management
• Inspire cross-functional teams to bring marketing strategies to life across all customer touchpoints.
• Partner with external brand partners to potentialise highly visible brand placements.

• People and Culture
• Lead and develop a team of 5 marketing specialists, championing individual growth, fostering innovation and ensuring alignment with company priorities and goals.
• Actively communicate expectations and provide regular feedback against those expectations, using monthly 121s and development plans to shape and guide their development.
• Conduct the annual performance management process, working with each team member to evaluate performance, provide feedback and training.

What Experience You Will Bring With You

• Your proven experience in retail marketing and product development. Ideally this will be in the premium sector.
• Your expertise in developing and executing successful & impactful marketing campaigns.
• Your ability to convert objectives into clear actionable plans and effectively lead teams through successful execution.
• Your skills in project management, knowing you’ve led campaigns across on and offline from concept to execution.
• Great communication skills as well as interpersonal skills which align with our values.
• A passionate & inspiring Leader who with the ability to nurture & grow our already motivated and talented team.
• Your natural ability to interact cross functionally, both internally and externally.
• Your creative mindset, keen eye for detail and the ability to adapt in these dynamic market conditions.
• Proven experience in broad communication strategies. From actionable plans through to tactical execution, leading a team to deliver insight to action.
• Your confidence in having budget ownership and demonstrating commercial understanding.

How You Will Be Rewarded Financially

For the position of Head of Retail Marketing the salary range is £90,000 - £100,000. In addition, you will receive a benefits package including; car / car allowance, bonus, pension, life cover, chocolate allowance; chocolate give-aways, chocolate discount, £100 personal incentive, birthday day off and so much more!

Being yourself every day

We want everyone at Lindt feel safe to be themselves, ensuring they are empowered, represented, celebrated and included in our workplace. You’ll notice this throughout the recruitment process; in our ‘dress for your day’ policy and through our proactive DE&I strategy.

Living our values everyday

At Lindt UK, our values guide us in everything we do. Being Passionately Lindt, Always Evolving, Building Real Relationships, Acting Responsibly and Making An Impact are an integral part of life here at Lindt.

What You Can Expect From Us

In return for everything that you’ll bring, we can offer you an exciting role in a fast-growing organisation, where we’ll provide an environment where you will thrive, feel supported and fulfil your career aspirations, all while supporting your physical and mental wellbeing.

A Little Bit About Lindt

We are a premium chocolate manufacturer established in 1845 operating in over 86 countries around the World. Guided by our Global purpose to Enchant the World with Chocolate and UK vision of Creating Moments to Make Everyone Feel Special, we have around 400 team members in the UK across our Head Office, Retail, and Field Sales divisions. We are a Top 20 Great Place to Work and are proud of our incredible people, our unique values-led culture and our iconic market leading brands such as LINDOR & GOLD BUNNY.

We’re also proud of being one of the few bean-to-bar chocolate makers in the world, where we control every step of our chocolate production.