Sales Development Representative
Lindle, built by Frame
£30,000 basic + £10,000 annual on-target bonus (£40,000 OTE)
Full-time, permanent | Hybrid, Huddersfield area
Build your sales career in AI and ecommerce, with a structured route towards Account Executive within 12 months.
Lindle helps ecommerce and retail teams understand how customers discover, compare and buy, connect that activity to commercial performance, and decide what to do next. We are looking for an SDR to start conversations with businesses that could benefit from Lindle.
You will research accounts, contact decision-makers and turn relevant conversations into attended, qualified meetings. You will work closely with our management team, developing the commercial skills to take on more responsibility as you progress.
WHAT YOU WILL DO
- Research ecommerce and retail businesses and identify marketing, ecommerce and commercial decision-makers.
- Build and manage your own prospecting activity across phone, email and LinkedIn.
- Write relevant, personalised outreach that connects a prospect's business challenges to Lindle.
- Book meetings, follow up professionally and help prospects attend.
- Qualify opportunities by understanding the business need, decision-making process, budget and timing.
- Keep accurate CRM records, including conversations, meeting outcomes and next actions.
- Review results with management and improve through feedback and coaching.
YOUR DEVELOPMENT TOWARDS ACCOUNT EXECUTIVE
Months 1-6: Focus on prospecting, generating meetings and qualification. Management leads customer meetings.
Months 7-9: Join customer meetings and build your discovery, product-positioning and objection-handling skills, with management leading.
Months 10-12: Begin leading customer meetings with management support, subject to demonstrated readiness.
The programme is designed to prepare you for an Account Executive role within 12 months. Progression depends on your results, skills and readiness for the responsibility. Any move into an AE role would include a separate review of responsibilities, targets and pay.
WHAT WE ARE LOOKING FOR
- Experience starting B2B sales conversations through outbound calls, email or LinkedIn. This could come from an SDR, business development, recruitment, agency sales, telesales or similar role.
- Confidence speaking to decision-makers and curiosity about their businesses.
- Clear written communication and the ability to explain an idea simply.
- Resilience, organisation and consistent follow-up.
- Willingness to take feedback, practise and improve.
- Interest in software, AI, ecommerce or digital marketing. We can help you build your product knowledge.
You do not need a degree. We are interested in what you can demonstrate, how you learn and the effort you put into developing your skills. If you are earlier in your sales career, tell us what relevant experience you can bring.
PAY AND PERFORMANCE
£30,000 basic salary plus £10,000 annual bonus at target performance, giving £40,000 total on-target earnings.
Your bonus rewards meetings that prospects actually attend and qualified opportunities accepted by management. Meetings are credited in the month they take place.
Once fully ramped, monthly performance benchmarks are 30 meetings booked, 24 attended meetings and 8 accepted qualified opportunities. We will explain the qualification criteria, bonus rules and initial ramp-up expectations during the interview process.
WHAT YOU CAN EXPECT
- Direct access to the management team and regular coaching.
- The opportunity to help build Lindle's sales activity and contribute ideas.
- Exposure to the sales process, with increasing responsibility as your skills develop.
- Hybrid working and a defined development programme towards AE.
LOCATION AND START DATE
Hybrid around Huddersfield. Applicants able to commute from Leeds or Manchester are welcome. In-person working arrangements will be agreed during the hiring process.
Start as soon as practical, taking your notice period into account.
We welcome applications from people with different backgrounds and experience. Please tell us if you need an adjustment to take part in the interview process.
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