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- Tasks: Lead product marketing strategies and create compelling narratives for our online casino games.
- Company: Join MrQ, a fast-growing online casino brand focused on transparency and fun.
- Benefits: Enjoy competitive salary, extra leave days, wellness incentives, and flexible working.
- Why this job: Shape the future of gaming while collaborating with a dynamic, multinational team.
- Qualifications: Experience in iGaming and proven track record in product marketing.
- Other info: We celebrate diversity and foster an inclusive workplace where everyone can thrive.
The predicted salary is between 36000 - 60000 £ per year.
MrQ is one of the UK's fastest-growing online casino brands, built on transparency, entertainment, and a customer-first experience. Since launching in 2018, we have continued to redefine what fair, fun, and modern gaming looks like across slots, bingo, and live casino. As we accelerate our brand and product roadmap, we are hiring a Product Marketing Manager to shape how our products are launched, communicated, and loved.
The Product Marketing Manager (PMM) will be the strategic bridge between marketing, our product, and our players. Sitting within the Brand team and reporting into the Head of Brand, this role is responsible for defining product positioning, leading go-to-market strategy, orchestrating cross-functional execution, and ensuring our players clearly understand the value of every new feature, game, and platform enhancement.
You will deeply understand the online casino/iGaming landscape, player behaviour, and competitive shifts. You will transform product insight into powerful narratives and measurable growth, supporting both acquisition and retention.
What You Will Do- Go-to-Market Leadership
- Deepen the understanding of our target audience through the development of detailed player personas to assist our GTM strategy.
- Own the GTM strategy for MrQ product marketing, new game launches, product features, and platform enhancements.
- Help define our value proposition with clear product-positioning and messaging by player touchpoint through the development of a value proposition messaging framework.
- Project manage cross-functional product marketing initiatives with launch plans that align brand, CRM, performance, social, and affiliate activity.
- Cross-Functional Collaboration
- Partner closely with Brand, Casino, Product, Engineering, UX/UI, Data, CRM, and Affiliate teams to ensure seamless delivery of product marketing initiatives.
- Act as the voice of marketing within product squads, providing audience insight and strategic context.
- Lifecycle & Performance Management
- Guide products through the full lifecycle from concept to testing to post-launch optimisation.
- Monitor product performance, player engagement, and market trends to inform ongoing improvements.
- Work with analytics teams to translate insights into actionable recommendations.
- Campaigns, Content & Enablement
- Work with the brand and design teams to produce compelling product content: feature stories, player comms, briefs, pitch decks, and launch collateral.
- Partner with social and creative teams to bring product stories to life across channels.
- Support affiliate partners with positioning frameworks, promotional assets, and talking points.
- CRM & Automation
- Collaborate with CRM to design automated journeys, retention campaigns, and personalised in-product messaging.
- Leverage CRM tools (e.g., Salesforce, HubSpot) and tracking platforms to optimise engagement and performance.
- Industry
- Experience in iGaming, online casino, gambling, or adjacent digital entertainment categories.
- Product Marketing Expertise
- Proven track record launching digital/technical products in fast-paced consumer environments.
- Strong understanding of player needs, behavioural segmentation, and market dynamics.
- Experience shaping product narratives that drive acquisition, engagement, and retention.
- Technical & Analytical
- Comfortable working with tracking tools, marketing analytics platforms, and back-office systems.
- Able to translate data insights into clear strategic actions.
- Soft Skills
- Strong communicator with excellent presentation and storytelling abilities.
- Highly collaborative, able to influence across teams and senior stakeholders.
- Organised, proactive, and comfortable owning projects end-to-end.
- Curiosity about player psychology and entertainment culture.
- Passion for building differentiated product experiences in iGaming.
- A commercial mindset backed by strategic thinking and creative problem-solving.
- A high-growth brand challenging the status quo in online gaming.
- A culture that values transparency, collaboration, and constant improvement.
- The opportunity to own meaningful strategy and shape the future of our product experience.
At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognises your hard work and dedication. Need some extra time off? We’ve got you covered with additional leave days, and we believe in celebrating life’s special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we’re committed to ensuring that your experience with us goes beyond just a job – it’s a fulfilling journey with a supportive community.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone’s voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.
Product Marketing Manager in London employer: Lindar
Contact Detail:
Lindar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research MrQ's values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories. Think about how your experience aligns with the role of Product Marketing Manager and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to really understand who you're talking to. Dive into the player personas and think about what they want to hear. Tailoring your application to resonate with our audience will show us you get the job!
Showcase Your Experience: We want to see your journey! Highlight your past experiences in product marketing, especially in iGaming or similar fields. Use specific examples of how you've launched products and engaged players to demonstrate your expertise.
Be Clear and Concise: Keep it straightforward! We appreciate clarity, so make sure your application is easy to read and gets straight to the point. Avoid jargon unless it's relevant, and focus on what makes you the perfect fit for the role.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you're keen on joining our team at MrQ!
How to prepare for a job interview at Lindar
✨Know Your Product Inside Out
Before the interview, dive deep into MrQ's product offerings. Understand the unique features of their games and how they stand out in the iGaming landscape. This knowledge will help you articulate how you can enhance product positioning and messaging.
✨Master the Go-to-Market Strategy
Be prepared to discuss your experience with go-to-market strategies. Think of specific examples where you've successfully launched products or features. Highlight how you collaborated with cross-functional teams to ensure a seamless rollout.
✨Showcase Your Analytical Skills
Since the role requires monitoring product performance and translating insights into actions, be ready to share how you've used data analytics in past roles. Bring examples of how your insights led to measurable growth or improved player engagement.
✨Communicate Your Passion for iGaming
Let your enthusiasm for the online casino industry shine through. Share your thoughts on current trends, player behaviour, and what excites you about the future of gaming. This will demonstrate your genuine interest and fit for the company culture.
