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- Tasks: Manage social media, engage with the community, and support influencer marketing.
- Company: Join a dynamic team focused on enhancing brand visibility and loyalty.
- Benefits: Enjoy flexible work options and opportunities for creative expression.
- Why this job: Be at the forefront of social media trends and make a real impact.
- Qualifications: Bachelor’s degree in Marketing or related field; 2+ years experience required.
- Other info: Ideal for creative problem-solvers who thrive in fast-paced environments.
The predicted salary is between 28800 - 42000 £ per year.
Social Media & Community Specialist Job Description
Position Overview
The Social Media & Community Specialist plays a pivotal role in enhancing brand visibility, engagement, and loyalty. This role involves managing social media platforms, creating meaningful interactions with the online community, supporting on the influencer and affiliate strategy, and leading customer service efforts to deliver a seamless brand experience.
Key Responsibilities
Social Media Strategy & Execution
- Develop and execute social media strategies across key platforms (e.g., Instagram, TikTok, Facebook, Pinterest, and LinkedIn).
- Create, schedule, and manage engaging posts that align with the brand’s voice and marketing campaigns.
- Monitor social media trends and platform updates to identify opportunities for innovation.
Community Engagement
- Act as the primary point of contact for online community interactions, responding to comments, messages, and reviews promptly.
- Foster meaningful relationships with the audience, encouraging brand advocacy and loyalty.
- Collaborate with the Content & Graphic Design team to deliver impactful visuals and campaigns.
Customer Service Support
- Address customer inquiries and concerns received through social media channels, escalating issues when necessary.
- Gather and relay customer feedback to internal teams to improve products and services.
- Provide real-time updates to customers regarding promotions, launches, and brand announcements.
Affiliate & Influencer Marketing
- Manage and grow the affiliate marketing program, ensuring affiliates drive targeted traffic and sales.
- Collaborate with the PR team to identify, manage, and execute influencer marketing campaigns that align with brand objectives and campaigns.
- Build and maintain strong relationships with affiliate partners and influencers, ensuring ongoing collaboration and brand alignment.
Content Creation & Collaboration
- Partner with the Content & Graphic Designer to create platform-specific assets, including reels, stories, and live content.
- Support influencer marketing efforts by managing collaborations and tracking performance.
- Collaborate with the PR team to identify and manage influencer partnerships that align with brand objectives.
- Oversee affiliate marketing campaigns and ensure they align with the brand’s broader marketing and sales goals.
Analytics & Reporting
- Track and analyse social media performance metrics (e.g., engagement, follower growth, impressions).
- Create monthly reports to evaluate campaign success and identify areas for improvement.
- Use data insights to optimize future content and engagement strategies.
- Providing secondary support on other digital marketing channels as needed regarding email marketing, paid social, performance ads, and anything else digital related as required.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience managing social media platforms and online communities.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later).
- Strong knowledge of platform algorithms, trends, and best practices.
- Excellent communication skills, with the ability to craft engaging content and manage customer interactions.
- Experience with basic analytics tools (e.g., Instagram Insights, Google Analytics).
Key Attributes
- Creative: Strong ability to ideate and execute engaging campaigns tailored to specific platforms.
- Personable: Skilled in building rapport with customers and fostering a positive community.
- Detail-Oriented: Capable of managing multiple conversations and campaigns simultaneously.
- Problem-Solver: Proactively addresses customer concerns and resolves issues.
- Analytical: Uses data to refine strategies and improve performance.
Performance Metrics
- Growth in social media followers, traffic to site and engagement rates.
- Timely response to customer enquiries and resolution of issues.
- Success of social media campaigns based on KPIs like impressions, clicks, shares, and conversions.
- ROI on affiliate and influencer campaigns.
- Positive sentiment and feedback within the community.
Community and Social Media Coordinator employer: Linda Farrow
Contact Detail:
Linda Farrow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community and Social Media Coordinator
✨Tip Number 1
Familiarize yourself with the latest trends and best practices in social media management. Follow industry leaders and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Showcase your creativity by developing a portfolio of engaging social media posts or campaigns you've executed in the past. This will demonstrate your ability to align with brand voice and marketing strategies.
✨Tip Number 3
Network with professionals in the field, especially those involved in influencer and affiliate marketing. Attend relevant events or webinars to build connections that could help you stand out.
✨Tip Number 4
Prepare to discuss how you've used analytics to drive social media strategies in previous roles. Be ready to share specific metrics and outcomes that highlight your analytical skills.
We think you need these skills to ace Community and Social Media Coordinator
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Community and Social Media Coordinator. Tailor your application to highlight relevant experiences that align with the job description.
Showcase Your Experience: In your CV and cover letter, emphasize your experience managing social media platforms and online communities. Provide specific examples of successful campaigns or community engagement strategies you've implemented.
Highlight Relevant Skills: Make sure to mention your proficiency in social media management tools and analytics. Discuss your ability to create engaging content and your understanding of platform algorithms and trends.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for social media and community engagement. Use a personable tone to convey your creativity and problem-solving skills, and explain why you're a great fit for the company.
How to prepare for a job interview at Linda Farrow
✨Showcase Your Social Media Savvy
Be prepared to discuss your experience with various social media platforms. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your understanding of what works in the digital landscape.
✨Engagement is Key
Emphasize your ability to foster community engagement. Share examples of how you've built relationships with online audiences, responded to comments, and handled customer inquiries. This shows that you can create a loyal community around the brand.
✨Data-Driven Decision Making
Discuss your experience with analytics tools and how you've used data to inform your social media strategies. Be ready to talk about specific metrics you've tracked and how you've adjusted your approach based on performance insights.
✨Creativity and Collaboration
Highlight your creative skills by discussing past content creation experiences. Mention any collaborations with graphic designers or influencers, and how those partnerships enhanced campaign effectiveness. This will show your ability to work well with others and think outside the box.
