At a Glance
- Tasks: Lead innovative marketing strategies and fundraising campaigns for a life-saving charity.
- Company: Join Lincs & Notts Air Ambulance, making a real difference in people's lives.
- Benefits: Competitive salary, inclusive culture, and the chance to impact your community.
- Other info: Flexible working hours with occasional evening or weekend events.
- Why this job: Shape meaningful campaigns that connect with supporters and drive sustainable income.
- Qualifications: Senior experience in marketing and fundraising, with strong leadership skills.
The predicted salary is between 42000 - 50000 £ per year.
The Talent Set are delighted to partner with the wonderful Lincs & Notts Air Ambulance on a fantastic Head of Marketing & Engagement role. The successful candidate will shape an integrated marketing and mass fundraising function, guiding regular giving, appeals and lottery programmes worth approximately £6–£7 million. The role will connect insight, supporter care, digital activity and compelling campaigns to grow sustainable income and deepen relationships supporting life-saving services.
Key Responsibilities
- Lead the strategy and delivery of regular giving, appeals and lottery programmes.
- Develop integrated, multi-channel campaigns that increase acquisition, retention and supporter value.
- Establish clear objectives, budgets, KPIs and evaluation frameworks across marketing and fundraising activity.
- Lead marketing, mass fundraising, supporter care and insight functions, supporting development and effective collaboration.
- Use research, segmentation and performance data to improve campaigns, products and supporter journeys.
- Oversee digital marketing across email, social media, paid media and web content.
- Ensure communications reflect the organisation’s values, brand and impact.
- Manage agencies, suppliers, budgets and forecasting with transparency and accountability.
- Contribute to organisational planning, governance, risk management and senior-level decision-making.
Person Specification
- Significant senior experience leading integrated marketing and income-generating campaigns.
- Experience managing regular giving, appeals, lottery or comparable mass-market fundraising programmes.
- Proven delivery of multi-million-pound programmes, strategic plans and budgets.
- Experience leading multi-disciplinary teams and developing an inclusive, supportive working culture.
- Skilled in customer or supporter journey planning, CRM systems, digital marketing and data analysis.
- Able to translate complex insight into clear recommendations and measurable action.
- Excellent communication, negotiation, influencing and stakeholder management skills.
- Sound understanding of data protection, GDPR, fundraising compliance and governance.
- Desirable: charity-sector leadership experience, change management, risk management or large-scale project delivery.
- Willingness to work occasional evenings or weekends for events.
What’s on Offer
Salary: £42,000 - £50,000
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Head of Marketing & Engagement in Lincoln employer: Lincs & Notts Air Ambulance
Lincs & Notts Air Ambulance is an attractive employer due to its commitment to employee well-being and engagement. The organization fosters a dynamic and inclusive work culture, offering opportunities for professional growth and development. With competitive salaries and hybrid working options, it supports a healthy work-life balance.
Contact Details:
Lincs & Notts Air Ambulance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Engagement in Lincoln
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lincs & Notts Air Ambulance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lincs & Notts Air Ambulance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lincs & Notts Air Ambulance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lincs & Notts Air Ambulance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & Engagement in Lincoln
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lincs & Notts Air Ambulance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lincs & Notts Air Ambulance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lincs & Notts Air Ambulance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lincs & Notts Air Ambulance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lincs & Notts Air Ambulance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lincs & Notts Air Ambulance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
