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- Tasks: Promote and sell advanced welding solutions to customers while exceeding sales targets.
- Company: Join Lincoln Electric, a global leader in welding technology with over 12,000 employees worldwide.
- Benefits: Enjoy a full-time salary position with opportunities for growth and development.
- Why this job: Be part of a dynamic team that values innovation and customer success in a thriving industry.
- Qualifications: Mechanical or Electrical Degree with strong experience in the welding industry required.
- Other info: Opportunity to work with cutting-edge technology and engage with a diverse customer base.
The predicted salary is between 36000 - 60000 £ per year.
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Technical Sales Representative, Sheffield
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Client:
Location:
Sheffield, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
8386fb887b04
Job Views:
4
Posted:
12.07.2025
Expiry Date:
26.08.2025
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Job Description:
Technical Sales Representative
Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert for its leading materials science, software development, automation engineering, and application expertise, which advance customers\’ fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.
Location: Aston
Employment Status: Salary Full-Time
Function: Sales
Req ID:26034
Job Responsibilities
- Promote the sales of all Lincoln Electric, Special Alloys and Oerlikon consumables and equipment products in the portfolio to the relevant customer base in your sales area.
- Endeavour that the agreed budget for the designated sales territory is achieved and/or exceeded on a monthly, quarterly and yearly basis.
- To deliver continued development of the existing customer base to include the introduction of new accounts to the area and to develop an environment of continual growth.
- Ensure the current and future customer base is aware of the capabilities and benefits of our product portfolio with focus on larger customers.
- Ensuring all new accounts to be discussed and approved with the management team prior to an application for an account is submitted to the customer.
- Participates and contributes to the analysis of sales & customer mapping data, including the use of CRM reporting system Salesforce.
- Fully aware of developments in the industry and commercial markets by monitoring trends, sharing market intelligence with the team and translating how this impacts our organisation/product portfolio.
- Provide solutions and technical support nationally including demonstrations.
- Participates in all sales meetings, business development meetings and customer engagement activities.
- Builds knowledge of the organisation, processes and customers enabling the role to add value to the customers experience.
- Ensure the discount structure guidelines implemented by the company are adhered to and assume responsibility for submitting quotations on the Company’s behalf in order to secure business.
Job Requirements
- Mechanical or Electrical Degree, ideally enlarged by a Welding Engineer education.
- Strong experience in the welding industry and being used to presenting and speaking in front of groups of engineers and purchasing people.
- Strong background and broad theoretical and practical understanding of arc welding, design, testing and general fabrication in the metal working industries.
- Relevant technical & commercial knowledge of the sales, product and marketing techniques required.
- Results oriented and proactive – consistent overachiever of goals and objectives.
- Ability to persuade and influence others and driven to achieve defined goals.
- Ability to interact with clients in a professional and confident manner.
- Customer-centric approach with a focus on understanding customer requirements and providing a total solution.
- Strong organisation and time management skills.
- Intermediate proficiency with MS Office products.
- Excellent communication skills – both verbal and written
- Ability to respond positively and proactively to change.
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Technical Sales Representative employer: Lincoln Electric
Contact Detail:
Lincoln Electric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Sales Representative
✨Tip Number 1
Familiarise yourself with Lincoln Electric's product portfolio and recent innovations in welding technology. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the company and its offerings.
✨Tip Number 2
Network with professionals in the welding industry, especially those who have experience with Lincoln Electric products. Attend industry events or join relevant online forums to gain insights and potentially get referrals.
✨Tip Number 3
Prepare to discuss your previous sales achievements and how they relate to the technical aspects of welding. Be ready to provide examples of how you've successfully engaged with clients and met sales targets in similar roles.
✨Tip Number 4
Stay updated on market trends and competitor activities in the welding sector. Being able to discuss these insights during your interview will show that you are proactive and well-informed about the industry landscape.
We think you need these skills to ace Technical Sales Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the welding industry and any technical sales roles you've held. Emphasise your mechanical or electrical degree and any additional qualifications related to welding engineering.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Lincoln Electric's products and your passion for the welding industry. Mention specific achievements in previous roles that demonstrate your ability to meet sales targets and develop customer relationships.
Showcase Technical Knowledge: In your application, include examples of your technical knowledge related to arc welding and fabrication. Discuss any experience you have with CRM systems like Salesforce, as this is relevant to the role.
Highlight Communication Skills: Since the role requires excellent communication skills, provide examples of how you've successfully presented to groups or engaged with clients. This will help demonstrate your ability to interact professionally and confidently with customers.
How to prepare for a job interview at Lincoln Electric
✨Know Your Products Inside Out
As a Technical Sales Representative, it's crucial to have a deep understanding of Lincoln Electric's products. Familiarise yourself with the technical specifications, benefits, and applications of the welding solutions and consumables you'll be selling. This knowledge will help you confidently answer questions and demonstrate your expertise during the interview.
✨Showcase Your Industry Experience
Highlight your background in the welding industry and any relevant experience you have. Be prepared to discuss specific projects or situations where you've successfully applied your technical knowledge. This will demonstrate your capability to engage with engineers and purchasing professionals effectively.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and customer-centric approach. Think of examples where you've had to persuade clients or overcome objections. Practising these scenarios will help you articulate your thought process and showcase your results-oriented mindset.
✨Demonstrate Your Communication Skills
Excellent communication is key in sales. During the interview, focus on articulating your thoughts clearly and confidently. Practice explaining complex technical concepts in simple terms, as this will reflect your ability to interact with clients professionally and ensure they understand the value of the products.
