At a Glance
- Tasks: Lead creative marketing campaigns that engage fans and drive commercial growth.
- Company: Join Lincoln City FC, a community-driven football club with a proud heritage.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Exciting opportunity to grow within a vibrant sports community.
- Why this job: Make a real impact in sports marketing while working with passionate fans.
- Qualifications: Proven marketing management experience and strong digital marketing skills.
The predicted salary is between 35000 - 45000 £ per year.
Lincoln City FC is an ambitious, community‑driven football club with a proud heritage and a clear vision for growth on and off the pitch. We are seeking an experienced, creative and commercially focused marketing manager to lead the club’s marketing activity.
Role & Responsibilities
- The marketing manager will be responsible for planning, delivering and evaluating integrated marketing campaigns that engage supporters, attract new audiences and generate commercial growth.
- Develop and implement the annual marketing strategy.
- Plan campaigns for ticketing, memberships, hospitality, retail and events.
- Oversee digital marketing including email, paid social, SEO and website content.
- Support commercial partnerships and sponsor activations.
- Monitor campaign performance and report on ROI.
- Manage agencies and collaborate with content and digital teams.
- Manage both paid and organic strategies across social media platforms.
- Use analytics tools to measure and improve campaign effectiveness, refining strategies based on fan engagement data.
- Work closely with internal teams and stakeholders to ensure cohesive messaging and strategic alignment across all marketing efforts.
Person Specification
Essential
- Proven experience in a marketing management role.
- Strong understanding of digital marketing channels.
- Excellent communication and project management skills.
- Strong analytical mindset.
Desirable
- Experience in sport and events.
Marketing manager in Lincoln employer: Lincoln City FC
Lincoln City FC is an exceptional employer that champions a vibrant work culture rooted in community engagement and sporting excellence. As a marketing manager, you will thrive in an environment that fosters creativity and innovation, with ample opportunities for professional growth while contributing to the club's ambitious vision. Located in the heart of Lincoln, you will enjoy the unique advantage of working within a passionate team dedicated to making a meaningful impact both on and off the pitch.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing manager in Lincoln
✨Tip Number 1
Network like a pro! Reach out to people in the football and marketing industries. Attend events, join online forums, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove engagement or revenue. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to clubs like Lincoln City FC, make sure to highlight your experience in sports marketing and your understanding of their community-driven ethos. Personalisation goes a long way!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that marketing manager role!
We think you need these skills to ace Marketing manager in Lincoln
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the marketing manager role. Highlight your achievements in digital marketing and campaign management, as these are key for us at Lincoln City FC.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for football and how your creative marketing strategies can help us engage supporters and attract new audiences. Be genuine and let your personality come through.
Showcase Your Analytical Skills:Since we value an analytical mindset, include examples of how you've used data to improve campaign effectiveness in your application. This will show us that you can measure success and refine strategies based on insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Lincoln City FC
✨Know Your Audience
Before the interview, research Lincoln City FC and its community. Understand their values, recent campaigns, and how they engage with supporters. This will help you tailor your responses and show that you're genuinely interested in the club's mission.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led, especially those that involved innovative strategies. Be ready to discuss how you can bring fresh ideas to Lincoln City FC, particularly in engaging new audiences and enhancing fan experiences.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come prepared with data from previous campaigns you've managed. Discuss how you used analytics tools to measure success and refine strategies based on performance metrics. This will highlight your ability to drive commercial growth.
✨Collaborative Spirit
Emphasise your experience working with internal teams and external agencies. Share examples of how you've successfully collaborated on projects to ensure cohesive messaging. This will show that you can work well within the club's structure and contribute to a unified marketing strategy.
