At a Glance
- Tasks: Lead creative marketing campaigns to engage fans and drive commercial growth.
- Company: Join Lincoln City FC, a community-driven football club with a proud heritage.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborate with diverse teams and enjoy a vibrant culture in sports marketing.
- Why this job: Make a real impact in the sports industry while working with passionate fans.
- Qualifications: Proven marketing experience, strong digital skills, and excellent communication abilities.
The predicted salary is between 35000 - 45000 £ per year.
Lincoln City FC is an ambitious, community‑driven football club with a proud heritage and a clear vision for growth on and off the pitch. We are seeking an experienced, creative and commercially focused marketing manager to lead the club’s marketing activity.
Role & Responsibilities
- The marketing manager will be responsible for planning, delivering and evaluating integrated marketing campaigns that engage supporters, attract new audiences and generate commercial growth.
- Develop and implement the annual marketing strategy.
- Plan campaigns for ticketing, memberships, hospitality, retail and events.
- Oversee digital marketing including email, paid social, SEO and website content.
- Support commercial partnerships and sponsor activations.
- Monitor campaign performance and report on ROI.
- Manage agencies and collaborate with content and digital teams.
- Manage both paid and organic strategies across social media platforms.
- Use analytics tools to measure and improve campaign effectiveness, refining strategies based on fan engagement data.
- Work closely with internal teams and stakeholders to ensure cohesive messaging and strategic alignment across all marketing efforts.
Person Specification
Essential
- Proven experience in a marketing management role.
- Strong understanding of digital marketing channels.
- Excellent communication and project management skills.
- Strong analytical mindset.
Desirable
- Experience in sport and events.
Football Club Marketing Manager: Growth & Digital Campaigns in Lincoln employer: Lincoln City FC
Lincoln City FC is an exceptional employer that champions a vibrant work culture focused on community engagement and growth. With a commitment to employee development, the club offers unique opportunities for professional advancement in the dynamic world of sports marketing, all while being part of a passionate team dedicated to enhancing the fan experience and driving commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Football Club Marketing Manager: Growth & Digital Campaigns in Lincoln
✨Tip Number 1
Network like a pro! Get out there and connect with people in the football and marketing industries. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to sports or community engagement. Use this as a conversation starter during interviews to demonstrate your creativity and results-driven approach.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of digital marketing and football. This knowledge will not only help you in interviews but also show your passion for the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining Lincoln City FC. Tailor your application to reflect how your experience aligns with our vision for growth and community engagement. Let’s make it happen together!
We think you need these skills to ace Football Club Marketing Manager: Growth & Digital Campaigns in Lincoln
Some tips for your application 🫡
Show Your Passion for Football:When writing your application, let your love for football shine through! We want to see how your passion aligns with Lincoln City FC's community-driven vision. Share any relevant experiences that highlight your connection to the sport.
Tailor Your Marketing Experience:Make sure to customise your application to reflect your marketing expertise. Highlight specific campaigns you've managed, especially those that involved digital channels or community engagement. We’re looking for creativity and commercial focus!
Be Data-Driven:Since we value analytics, include examples of how you've used data to drive marketing decisions in your previous roles. Show us how you’ve measured campaign success and adjusted strategies based on performance metrics.
Keep It Professional Yet Engaging:While we appreciate a friendly tone, ensure your application maintains professionalism. Use clear language and structure your application well. Don’t forget to apply through our website – it’s the best way to get noticed!
How to prepare for a job interview at Lincoln City FC
✨Know Your Club
Before the interview, dive deep into Lincoln City FC's history, values, and recent campaigns. Understanding their community-driven approach will help you align your answers with their vision and demonstrate your genuine interest in the club.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, especially those that involved digital strategies. Be ready to discuss the planning, execution, and results, focusing on how you measured ROI and fan engagement.
✨Familiarise Yourself with Digital Tools
Brush up on the latest digital marketing tools and analytics platforms. Be prepared to discuss how you've used these tools to optimise campaigns and improve performance, as this role heavily relies on data-driven decision-making.
✨Collaborative Mindset
Highlight your experience working with various teams and stakeholders. Discuss how you’ve ensured cohesive messaging across different marketing efforts, as collaboration is key in a role that involves managing agencies and internal teams.
