At a Glance
- Tasks: Lead creative strategy for major marketing campaigns across Europe and drive impactful narratives.
- Company: Join Joybuy, a dynamic retail platform backed by JD.com, shaping the future of e-commerce.
- Benefits: Competitive salary, great office locations, and a supportive, people-first culture.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in a fast-growing international business with innovative ideas.
- Qualifications: 5-10 years in integrated marketing, strong portfolio, and understanding of European consumer culture.
The predicted salary is between 60000 - 75000 £ per year.
Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable.
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
About the Role
We're looking for a Campaign Strategy & Creative Lead to define the creative direction behind Joybuy's biggest marketing moments across Europe. From Black Friday and Christmas to seasonal activations, product launches and brand partnerships, you will develop campaign concepts, shape compelling narratives and ensure consistent execution across multiple European markets. Working closely with internal stakeholders and external creative partners, you will transform business objectives into impactful campaigns that strengthen brand awareness, engage customers and support commercial performance. This is a highly visible role combining creative strategy, campaign planning and cross-functional collaboration within a fast-growing international business.
What You'll Do
- Own creative strategy for major campaigns: Black Friday, Christmas, 11.11, Summer Sales, new product launches — from big idea to executional framework across paid, owned, earned, and social channels.
- Lead creative concepting: Develop campaign narratives, key messages, and creative directions that resonate with local European audiences while maintaining brand consistency across markets.
- Drive localisation: Adapt global campaign frameworks for UK, DE, FR, NL markets. Understand what 'local' means — not just translation, but cultural relevance.
- Build partnerships: Identify and secure marketing partnerships that amplify campaign reach: media partners, brand collaborators, cultural platforms, content creators.
- Manage external resources: Lead relationships with creative agencies, production houses, and media partners. Run creative workshops: Lead brainstorm sessions with internal teams and agencies. Push for ideas that are both bold and deliverable.
- Stay ahead of culture: Track social trends, cultural moments, competitor activity, and emerging platforms. Ensure our creative stays relevant and differentiated.
- Leverage AI: Use AI tools to accelerate creative exploration, generate variations, test concepts, and optimise campaign assets.
What We're Looking For
- Essential: 5-10 years in integrated marketing, creative strategy, or campaign planning, preferably in e-commerce/ retail, and a creative agency.
- Proven track record of leading creative campaigns from concept to launch.
- Strong portfolio demonstrating strategic thinking AND creative execution: campaign frameworks, creative concepts, communication plans, channel strategies.
- Deep understanding of UK/European consumer culture, social media trends, and seasonal retail moments.
- Experience in an in-house creative/marketing team or agency — you understand both sides of the brief.
- Strong understanding of media: paid social, digital advertising, influencer marketing, ATL/BTL channels.
- Partnership experience — you've built marketing partnerships that delivered measurable results.
- Comfortable working in a fast-paced, startup-like environment where roles are fluid and initiative is expected.
- AI fluency: you actively use AI tools in your creative process and stay current with trends.
- Owner mindset: you see problems as your own, take accountability beyond job description, and drive outcomes without waiting for instructions.
- Fluent English.
Nice to have:
- Experience working across multiple European markets.
- Agency management experience.
- Another European language or Mandarin.
- Experience with cross-cultural marketing or international brands.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply? Take the next step in your career, apply now and explore the opportunities we have to offer.
Creative Strategy & Integrated Campaigns Lead (IC Role) in London employer: Limited
At Leonardo Hotels, we pride ourselves on fostering a vibrant and inclusive work culture where every team member is valued and empowered. As a Head Chef, you'll not only lead a dynamic kitchen team but also benefit from exceptional growth opportunities through our Senior Chef Programme, alongside perks like special hotel rates and a commitment to your wellbeing. Join us in creating memorable experiences for our guests while enjoying a supportive environment that champions your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy & Integrated Campaigns Lead (IC Role) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategy & Integrated Campaigns Lead (IC Role) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
