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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and own demand generation for a cutting-edge B2B SaaS startup.
- Company: Join Limio, a dynamic startup transforming omnichannel commerce with AI-driven solutions.
- Benefits: Enjoy a competitive salary, stock options, generous vacation, and the latest tech gear.
- Why this job: Be the first dedicated marketer and make a real impact in a fast-paced environment.
- Qualifications: 2-4 years in B2B SaaS marketing with strong writing and project management skills.
- Other info: Work closely with founders and gain mentorship from industry experts.
The predicted salary is between 45000 - 60000 £ per year.
Limio is on a mission to enable Go-To-Market teams to accelerate revenue by optimising every sales channel. Online, through partners, sales teams or AI agents, Limio makes omnichannel commerce simple. Limio is a startup founded by Amaury de Closset and Daniel Morton (GoCardless, Zuora, BCG, Three) and backed by leading founders and angels. We count OpenText, The Economist, and Employ as customers.
You’ll be our first dedicated marketer. You will own demand generation, primarily through content, partner co-marketing, founder-led distribution and events. This is hands-on, experimental and high-ownership - you’ll build playbooks, run tests and turn what works into repeatable systems. We expect you to develop an AI edge: use AI to speed work and build AI-driven marketing automation.
Core remit (where you’ll spend most time)
- Content & thought leadership: Lead inbound content (TOF & BOF) and test new formats (video, podcasts, newsletters).
- Partner & co-marketing: Scope and run partner campaigns, align with partners and build partner collateral.
- Performance & optimisation: Track campaign performance across the funnel and feed insights back into prioritisation and iteration.
- Founder-led distribution: Work with founders to craft and amplify LinkedIn/Reddit/industry content.
- Events & community: Plan/run sponsored events and early-stage community/sponsorship efforts to generate pipeline.
Other responsibilities (expected to help with)
- You will be expected to help roll out AI & automation where it makes sense, manage a small paid campaigns budget (with agency collaboration), market new product launches, and support case studies.
Team & support
You’ll sit in Growth, reporting to the CEO & Cofounder, Amaury, and working closely with the Growth Manager, Sam. You won’t be alone: Limio already works with senior consultants and specialist agencies for execution, support and mentorship.
Must-haves
- 2–4 years B2B SaaS marketing with content or demand-gen ownership
- Strong writing + social content (LinkedIn, blogs, newsletters)
- Experience working with founders/execs on public content
- Comfortable running end-to-end projects and working with freelancers
- Practical interest/experience using AI for content or automation
- SEO basics and analytics (GA4 or similar)
Nice to have
- Knowledge with of co-marketing with partners
- Experience with video production
- Experience with webinar
- Experience with Reddit/community experience.
Compensation
Compensation is £45k to £60k depending on your experience, with a competitive stock option grant. We offer a 25-day + bank holidays vacation policy, the latest MacBook equipment, Cycle to Work, and a pension plan. You can take up to 5 paid days a year for training related to your field.
Our interview process consists of:
- An initial screening interview
- A skills test: a short exercise that places you in a typical scenario for the role at Limio
- A culture fit interview exploring your background and motivation for the role
- An in-person final round interview
- We’ll make an offer, conditional to a reference from a previous manager
Our office is at London Bridge, a 5-minute walk from London Bridge station, where you’ll work from on Tuesdays, Wednesdays and Thursdays. This is not a remote position.
Founding Marketing Specialist (B2B SaaS) employer: Limio
Contact Detail:
Limio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Marketing Specialist (B2B SaaS)
✨Tip Number 1
Get to know Limio and its mission inside out. When you’re chatting with the team, show off your knowledge about their approach to omnichannel commerce. This will not only impress them but also demonstrate your genuine interest in the role.
✨Tip Number 2
Prepare some killer questions for your interview. Think about what you want to know regarding their marketing strategies or how they envision the role evolving. This shows that you’re proactive and ready to contribute from day one.
✨Tip Number 3
Don’t shy away from showcasing your past successes. Bring examples of your previous B2B SaaS marketing campaigns, especially those involving content and demand generation. Numbers speak volumes, so if you’ve got metrics to back up your achievements, flaunt them!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Limio team and ready to dive into this exciting opportunity.
We think you need these skills to ace Founding Marketing Specialist (B2B SaaS)
Some tips for your application 🫡
Show Off Your Writing Skills: Since this role is all about content, make sure your application showcases your writing prowess. Use clear, engaging language and don’t shy away from showing your personality – we want to see how you can connect with an audience!
Tailor Your Application: Take the time to customise your CV and cover letter for this specific role. Highlight your B2B SaaS marketing experience and any relevant projects you've worked on. We love seeing how your background aligns with what we're doing at Limio!
Be Creative: Don’t just stick to the usual formats. If you have experience with different content types like videos or podcasts, mention them! Show us how you can think outside the box and bring fresh ideas to our marketing strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates. Plus, it shows you’re keen to join our team at Limio!
How to prepare for a job interview at Limio
✨Know Your Stuff
Before the interview, dive deep into Limio's mission and their approach to omnichannel commerce. Familiarise yourself with their current customers and think about how your experience in B2B SaaS marketing can directly contribute to their goals.
✨Showcase Your Creativity
Since you'll be leading content and thought leadership, come prepared with ideas for inbound content formats. Think about innovative ways to use AI in marketing and be ready to discuss how you would test and optimise these strategies.
✨Be Data-Driven
Limio values performance and optimisation, so brush up on your analytics skills. Be ready to discuss how you've tracked campaign performance in the past and how you would apply those insights to improve future campaigns.
✨Connect with the Founders
As you'll be working closely with the founders, prepare to discuss how you can amplify their public content. Think of examples where you've collaborated with executives before and how you can leverage that experience to enhance Limio's visibility.
