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- Tasks: Lead innovative marketing strategies and own demand generation for a dynamic B2B SaaS startup.
- Company: Join Limio, a cutting-edge startup transforming omnichannel commerce.
- Benefits: Competitive salary, stock options, 25+ days holiday, and top-notch equipment.
- Why this job: Be the first dedicated marketer and make a real impact in a fast-paced environment.
- Qualifications: 2-4 years in B2B SaaS marketing with strong writing and project management skills.
- Other info: Work closely with founders and gain mentorship from industry experts.
The predicted salary is between 45000 - 60000 £ per year.
Limio is on a mission to enable Go-To-Market teams to accelerate revenue by optimising every sales channel. Online, through partners, sales teams or AI agents, Limio makes omnichannel commerce simple. Limio is a startup founded by Amaury de Closset and Daniel Morton and backed by leading founders and angels. We count OpenText, The Economist, and Employ as customers.
You will be our first dedicated marketer. You will own demand generation, primarily through content, partner co-marketing, founder-led distribution and events. This is hands-on, experimental and high-ownership - you will build playbooks, run tests and turn what works into repeatable systems. We expect you to develop an AI edge: use AI to speed work and build AI-driven marketing automation.
Core remit (where you will spend most time)
- Content & thought leadership: Lead inbound content (TOF & BOF) and test new formats (video, podcasts, newsletters).
- Partner & co-marketing: Scope and run partner campaigns, align with partners and build partner collateral.
- Performance & optimisation: Track campaign performance across the funnel and feed insights back into prioritisation and iteration.
- Founder-led distribution: Work with founders to craft and amplify LinkedIn/Reddit/industry content.
- Events & community: Plan/run sponsored events and early-stage community/sponsorship efforts to generate pipeline.
Other responsibilities (expected to help with)
- You will be expected to help roll out AI & automation where it makes sense, manage a small paid campaigns budget (with agency collaboration), market new product launches, and support case studies.
Team & support
You will sit in Growth, reporting to the CEO & Cofounder, Amaury, and working closely with the Growth Manager, Sam. You won’t be alone: Limio already works with senior consultants and specialist agencies for execution, support and mentorship.
Must-haves
- 2–4 years B2B SaaS marketing with content or demand-gen ownership
- Strong writing + social content (LinkedIn, blogs, newsletters)
- Experience working with founders/execs on public content
- Comfortable running end-to-end projects and briefing agencies
- Practical interest/experience using AI for content or automation
- SEO basics and analytics (GA4 or similar)
Nice to have
- Knowledge of co-marketing with partners
- Experience with video production
- Experience with Reddit/community experience.
Compensation
Compensation is £45k to £60k depending on your experience, with a competitive stock option grant. We offer a 25-day + bank holidays vacation policy, the latest MacBook equipment, Cycle to Work, and a pension plan. You can take up to 5 paid days a year for training related to your field.
Our interview process consists of:
- An initial screening interview
- A skills test: a short exercise that places you in a typical scenario for the role at Limio
- A culture fit interview exploring your background and motivation for the role
- An in-person final round interview
- We’ll make an offer, conditional to a reference from a previous manager
Our office is at London Bridge, a 5-minute walk from London Bridge station, where you will work from on Tuesdays, Wednesdays and Thursdays. This is not a remote position.
If you believe you are the perfect fit, leave your details and we will get in touch.
Founding Marketing Specialist (B2B SaaS) in London employer: Limio Ltd
Contact Detail:
Limio Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Marketing Specialist (B2B SaaS) in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at startups like Limio. Attend events, join relevant online communities, and don’t be shy to reach out on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially any content or campaigns you've led. This is your chance to demonstrate your creativity and results-driven mindset, which is exactly what Limio is looking for.
✨Tip Number 3
Prepare for the interview process by practising common questions and scenarios related to B2B SaaS marketing. Think about how you can leverage AI in your strategies, as this is a key focus for Limio. The more prepared you are, the more confident you'll feel!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company. Don’t miss out on this opportunity to join a dynamic team at Limio!
We think you need these skills to ace Founding Marketing Specialist (B2B SaaS) in London
Some tips for your application 🫡
Show Your Passion for Marketing: When you write your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Limio.
Tailor Your Content: Make sure to customise your application to highlight your experience in B2B SaaS marketing. We love seeing specific examples of your work, especially in content creation and demand generation, so don’t hold back!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Remember, we’re looking for someone who can communicate effectively, so show us what you’ve got!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Limio Ltd
✨Know Your Stuff
Before the interview, dive deep into Limio's mission and products. Understand how they optimise sales channels and what makes their approach unique. This will help you tailor your answers and show genuine interest in the role.
✨Showcase Your Creativity
As the first dedicated marketer, you'll need to demonstrate your ability to think outside the box. Prepare examples of past campaigns you've led, especially those involving content creation or innovative marketing strategies. Highlight any experience with AI tools that can enhance marketing efforts.
✨Be Ready for Hands-On Questions
Expect questions about your experience with demand generation and content marketing. Be prepared to discuss specific projects where you took ownership and drove results. Use metrics to back up your claims and show how you can apply similar strategies at Limio.
✨Connect with the Founders
Since you'll be working closely with the founders, it's crucial to express your enthusiasm for collaborating with them. Think of ways you can support their vision through your marketing efforts, and be ready to discuss how you can amplify their presence on platforms like LinkedIn and Reddit.
