At a Glance
- Tasks: Manage and grow SMB customer relationships, driving onboarding, renewals, and expansion.
- Company: Cognism, a leading provider of B2B data and sales intelligence in Europe.
- Benefits: Hybrid work model, inclusive culture, and opportunities for personal growth.
- Other info: Embrace diversity and be part of a supportive community at Cognism.
- Why this job: Join a dynamic team where your impact on customer success truly matters.
- Qualifications: Experience in account management and a strong customer-centric mindset.
The predicted salary is between 40000 - 50000 € per year.
WHO ARE WE
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
OUR WORK MODEL
This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.
YOUR ROLE
As an SMB Account Manager at Cognism, you will own and grow a portfolio of customers across the full customer lifecycle. From leading commercial onboarding and driving early time-to-value, through to renewals and expansion, you will act as a trusted advisor to your customers. You’ll work closely with senior stakeholders, align on measurable outcomes, and guide customers from onboarding through renewal and growth. This role requires strong commercial ownership, customer leadership, as well as the ability to operate confidently in a fast-moving, outcome-driven environment.
YOUR CHALLENGES & OPPORTUNITIES
- Own Customer Relationships - Manage a portfolio of SMB customers across onboarding, retention, renewal, and expansion.
- Lead Commercial Onboarding - Align stakeholders on goals, success metrics, and early value to ensure strong adoption and fast time-to-value.
- Drive Adoption & Value - Run structured, outcome-led customer conversations that demonstrate ongoing impact and ROI.
- Manage Renewals Proactively - Own renewals end-to-end, identifying and mitigating risk early and positioning renewal as a non-event.
- Identify Expansion Opportunities - Spot and execute growth opportunities based on demonstrated value and clear business outcomes.
- Lead Commercial Negotiations - Own pricing, contracting, and negotiations.
- Deliver Demos & Value Storytelling - Tailor product demonstrations and messaging to customer use cases and business priorities.
- Maintain Forecast Accuracy - Keep Salesforce forecasts, pipelines, and account data accurate and up to date.
- Collaborate Cross-Functionally - Work closely with Sales, Customer Success, and Enablement to deliver consistent, high‑quality outcomes.
OUR EXPECTATIONS
- Revenue Ownership & Performance - Proven experience meeting or exceeding revenue targets.
- Account Management Experience - Background managing an existing book of business.
- Strong Commercial Acumen - Confidence in renewals, expansion strategy, prioritisation, and negotiation.
- Customer-Centric Mindset - Value‑led approach with a focus on long‑term partnerships and outcomes.
- Operational Rigour - Highly organised, disciplined, and proactive with strong follow‑through.
- Stakeholder Management - Comfortable influencing and aligning multiple stakeholders at different levels.
WHY COGNISM
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that every person feels valued, heard, and empowered to do their best work. At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
SMB Account Manager employer: Limelight Health
Cognism is an exceptional employer that prioritises inclusivity and employee growth, making it a fantastic place for SMB Account Managers to thrive. With a hybrid work model based in London, employees benefit from a supportive culture that values collaboration and innovation, alongside opportunities for professional development and meaningful impact within the B2B data and sales intelligence sector.
StudySmarter Expert Advice🤫
We think this is how you could land SMB Account Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for those interviews! Research Cognism and understand their values and mission. Think about how your experience aligns with their needs, especially around customer relationships and driving value. Practice common interview questions to boost your confidence.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight specific examples of how you've driven revenue or improved customer satisfaction in previous roles. Numbers speak volumes, so bring those stats along!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Cognism community. Let’s get you that SMB Account Manager role!
We think you need these skills to ace SMB Account Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of SMB Account Manager. Highlight your experience in account management, customer relationships, and any relevant achievements that showcase your ability to meet revenue targets.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re excited about joining Cognism. Share specific examples of how you've successfully managed customer portfolios and driven growth, showing us your customer-centric mindset.
Showcase Your Commercial Acumen:In both your CV and cover letter, demonstrate your strong commercial acumen. Talk about your experience with renewals, negotiations, and how you've identified expansion opportunities in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Limelight Health
✨Know Your Customer Lifecycle
Familiarise yourself with the full customer lifecycle, especially how it relates to SMBs. Be ready to discuss how you would manage onboarding, retention, and renewals, showcasing your understanding of each stage.
✨Demonstrate Commercial Acumen
Prepare examples that highlight your experience in driving revenue and managing accounts. Think about specific instances where you've successfully negotiated contracts or identified expansion opportunities, and be ready to share these stories.
✨Showcase Your Stakeholder Management Skills
Cognism values strong stakeholder management, so come prepared with examples of how you've influenced and aligned multiple stakeholders in previous roles. Highlight your ability to communicate effectively and build relationships.
✨Be Ready for Outcome-Led Conversations
Practice discussing how you would run structured conversations with customers that focus on outcomes and ROI. Think about how you can tailor your approach to different customer needs and demonstrate ongoing value.
