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- Tasks: Lead product marketing strategies and shape Tive's messaging for impactful launches.
- Company: Join Tive, a pioneering company focused on transparency and innovation in logistics.
- Benefits: Competitive equity, flexible work options, and a supportive global team.
- Why this job: Make a real impact by telling Tive's product story and driving growth.
- Qualifications: 6+ years in B2B Product Marketing, strong messaging skills, and collaborative mindset.
- Other info: Remote work available; we celebrate diversity and inclusivity.
The predicted salary is between 43200 - 72000 £ per year.
At Tive, we imagine a fully-transparent world in which everything and everyone is connected. We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full. We believe (and live!) four core values:
- Transparency First: We make everything visible so that everyone can operate better
- Always strive to make things simpler
- We are One Team, we have each other's backs
- Relentless iteration to optimize and improve
Whether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage. Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters.
As the Senior Product Marketing Manager, you will lead the next chapter of Product Marketing at Tive. You’ll bring the strategic thinking, customer focus and narrative clarity needed to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities. As our offering grows in complexity and reach, you’ll own the messaging frameworks, product and vertical positioning, and Go-To-Market strategies that ensure Tive stands out and scales effectively. You’ll also manage an existing Product Marketing Manager and together, you’ll operate as a highly collaborative team, with this role focused on setting strategic direction, evolving the function and ensuring we are equipped to scale with confidence. This is a high impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a function that is critical to Tive’s next phase of growth.
About the Role
- Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
- Lead Go-To-Market (GTM) planning for major launches and updates, working cross functionally across Product, Sales, Marketing and Enablement to ensure readiness across every touchpoint
- Serve as the go-to expert on Tive’s buyers, influencers and competitors - leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning and GTM strategy
- Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
- Partner with Global Marketing to inform campaign planning with strong messaging, customer insights and solution-based value propositions, while enabling regional teams to adapt to local market needs
- Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions, that help translate complexity into clarity
- Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral
- Manage and mentor the existing Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
- Champion the growth of the Product Marketing function at Tive - helping to define processes, best practices and ways of working to scale effectively
Our Ideal Candidate Has
- 6+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
- Bachelors degree in business or marketing; MBA preferred
- Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
- Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging
- Track record of supporting vertical specific GTM motions
- Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
- Excellent collaboration and stakeholder management skills
- Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in
Location - Boston preferred, Remote available.
What does Tive offer?
- A chance to join what may very well turn out to be the most important company in your career.
- The autonomy and resources to build what you know how to build.
- Work with a committed global team that have each others back.
- Office-based or hybrid options. Your choice.
- Competitive equity to ensure all of our employees have a sense of ownership in the long-term success of Tive’s growth.
We celebrate diversity, and consider it key to our success as both a team and a company. We are proud to be an equal-opportunity employer, and we are committed to creating an inclusive environment of mutual respect for all employees.
Senior Product Marketing Manager employer: Limelight Health
Contact Detail:
Limelight Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Tive on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by understanding Tive's core values. Show how your experience aligns with their focus on transparency, simplicity, teamwork, and iteration. It’s all about connecting your story to theirs!
✨Tip Number 3
Practice your pitch! Be ready to articulate how you can contribute to Tive’s product marketing goals. Highlight your past successes in developing messaging and Go-To-Market strategies that resonate with buyers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Tive team.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and Tive shine through. We want to see how your values align with ours, especially around transparency and teamwork.
Tailor Your Messaging: Make sure to customise your application to highlight your relevant experience in B2B Product Marketing. We’re looking for specific examples that demonstrate your ability to create compelling messaging and Go-To-Market strategies.
Be Clear and Concise: We appreciate clarity! Use straightforward language to convey your ideas and experiences. Avoid jargon unless it’s necessary, and remember, we want to understand your story easily.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Tive.
How to prepare for a job interview at Limelight Health
✨Know Tive Inside Out
Before your interview, dive deep into Tive's mission and values. Understand their focus on transparency, simplicity, and teamwork. This will not only help you align your answers with their core principles but also show that you're genuinely interested in the company.
✨Showcase Your Strategic Thinking
As a Senior Product Marketing Manager, you'll need to demonstrate your ability to develop effective Go-To-Market strategies. Prepare examples from your past experiences where you've successfully led product launches or crafted messaging frameworks that resonated with target audiences.
✨Prepare for Collaboration Questions
Tive values teamwork, so be ready to discuss how you've worked cross-functionally in previous roles. Think of specific instances where you collaborated with sales, marketing, or product teams to achieve a common goal, and highlight your role in those successes.
✨Bring Your Content Creation A-Game
Since strong writing and content creation skills are crucial for this role, come prepared with samples of your work. Whether it's pitch decks, customer-facing collateral, or campaign content, showcasing your portfolio will demonstrate your ability to translate complex ideas into clear messaging.
