Senior Manager, CRM

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.

As Senior Manager, CRM, you will act as a strategic business partner to the Sales organisation, ensuring the smooth operation, optimisation, and scalability of the Salesforce ecosystem. You will also support the overall implementation and coordination between the Go-to-Market tech stack, and how all the tools interact with different functions of the business (e.g. finance). You’ll combine hands-on Salesforce expertise with strong stakeholder management, delivering deep insights into sales performance and enabling data-driven decision-making. This role is central to improving processes, driving adoption, and ensuring Salesforce supports both current needs and future growth.

Your Challenges & Opportunities

• Own the Salesforce Platform – Manage our Salesforce environment end to end, including but not limited to Sales Cloud, CPQ, OwnBackup, etc.
• Be a Trusted Business Partner – Work closely with Sales, Marketing, Operations, and other functions and stakeholders to provide insights, updates, and recommendations that optimise performance and guide strategy.
• Drive Continuous Improvement – Proactively identify opportunities to improve Salesforce functionality, data quality, and existing processes, staying up to date with Salesforce release notes and best practices.
• Ensure Platform Excellence – Maintain data quality, integrity, and security through robust user management, permissions, backups, and deployment management.
• Enable the Business – Respond to support tickets, answer user questions, deliver training sessions, and create clear technical documentation to drive adoption and confidence across the organisation.
• Support Scale & Integration – Assist with data migration and CRM integration from subsidiary companies into Salesforce, ensuring consistency and accuracy.
• Collaborate & Deliver – Work as part of the Salesforce team, reporting to the Senior Administrator and contributing to a structured release schedule with clear communication and status reporting.
• Own the CRM Ecosystem – Support Salesforce and AppExchange products including DocuSign, Salesforce CPQ, Redshift, Gong, and more.

Our Expectations

• Strong Salesforce Expertise – Solid overall knowledge of the Salesforce platform with hands-on experience building and implementing changes, including developing within Salesforce, modifying and working with standard and custom objects, including junction objects.
• Experience & Credentials – 3+ years’ experience administering Salesforce, Certified Salesforce Administrator.
• Quality & Governance Mindset – Strong focus on Salesforce best practices, data integrity, documentation, and controlled deployments.
• Clear Communicator – Comfortable providing updates, managing stakeholders, and training users across technical and non-technical audiences.

Nice to Have:

• Salesforce CPQ experience or certification
• Additional Salesforce certifications (e.g. Platform App Builder, Sales Cloud, Advanced Admin)
• Experience using project management tools
• Experience administering DocuSign
• Knowledge of Apex, Visualforce, and Lightning Web Components

At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot! Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Here’s what we stand for:

• We Own the Outcome Together.
• We Deeply Understand our Customers.
• We Celebrate Impact Wherever It Comes From.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!