At a Glance
- Tasks: Analyse customer data to enhance engagement and retention strategies.
- Company: Join Holland & Barrett, Europe's leading health and wellness retailer.
- Benefits: Enjoy health benefits, discounts, and a supportive learning environment.
- Other info: Hybrid working model with opportunities for career growth.
- Why this job: Make a real impact on customer experiences in a transforming business.
- Qualifications: Experience in data analytics with strong SQL skills required.
The predicted salary is between 35000 - 45000 € per year.
At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As Europe's leading health and wellness retailer, we combine over 150 years of trusted expertise with bold ambition for the future.
We're looking for a Retention Analyst to join our Customer Growth Analytics team and help shape how we engage, retain and understand our customers. You'll work at the heart of CRM, loyalty and lifecycle marketing — turning data into meaningful insights that improve customer experiences and support long-term growth.
This is an exciting opportunity to work with modern tools, collaborate across teams and make a visible impact in a business going through major transformation.
Location & working arrangement
London, UK | Full Time
We offer hybrid working, with an expectation that you'll be present at our London office for a minimum of 2 days per week.
What You'll Be Doing
- Partnering with CRM, Loyalty and Marketing teams to understand customer behaviour and retention trends
- Building clear, impactful dashboards and reports that support business decisions
- Analysing campaign performance, customer journeys and loyalty programme engagement
- Writing SQL queries to extract, transform and analyse large datasets
- Supporting A/B testing and post-campaign analysis to improve customer engagement
- Collaborating with analysts, BI developers and product teams to deliver data-led solutions
- Contributing to sprint planning and analytics delivery across projects
- Continuously developing your skills with support from experienced colleagues and a modern analytics environment
Key Requirements
- Experience working in a data or analytics role, ideally within CRM, loyalty or marketing analytics
- Strong SQL skills and confidence working with large datasets
- The ability to translate data into clear, actionable insights for different audiences
- Experience building dashboards and visualisations, ideally in Metabase or similar tools
- A collaborative approach and confidence working with cross-functional teams
- Strong organisation skills and the ability to manage priorities independently
- A degree in a quantitative subject such as Mathematics, Statistics, Economics, Engineering or Computer Science
What We Offer
- Health Cash Plan
- Life Assurance
- Incentive Scheme - Based on company & personal performance
- Virtual GP
- Private Medical care
- FREE at-home blood test kit
- Holiday Purchase option
- Pension Contribution scheme
- Access to ‘Wellhub’ with gyms, studios and wellbeing apps
- 25% Colleague Discount with FREE Standard Delivery
- Exclusive Discounts from a wide range of partners
- £/€50 Annual Product Allowance to spend in store
- Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
About Holland & Barrett
For over 150 years, Holland & Barrett has been trusted to support people on their wellness journeys. Today, we're Europe's leading health and wellness retailer, helping millions of customers make healthier choices every day through expert advice, high-quality products and personalised support.
We're building a business where every body feels seen, supported and empowered to live well.
Inclusion & accessibility statement
At Holland & Barrett, we value diversity and are committed to creating an inclusive workplace where everyone can thrive. We welcome applications from people of all backgrounds, experiences and perspectives.
If you need any adjustments or support during the recruitment process, please let us know — we'll be happy to help.
Retention Analyst employer: Limelight Health
Holland & Barrett is an exceptional employer that prioritises the health and wellbeing of its employees while fostering a collaborative and inclusive work culture. With a strong focus on employee growth, you will have access to various learning opportunities and modern tools to enhance your skills as a Retention Analyst in our London office. Enjoy a range of benefits including a health cash plan, private medical care, and generous discounts, all while contributing to a mission that empowers individuals to lead healthier lives.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Analyst
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Holland & Barrett on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into their customer engagement strategies. Show us that you understand their mission and how your skills in data analysis can help them improve customer retention.
✨Tip Number 3
Practice your SQL skills before the interview. We know you’ve got it, but being able to demonstrate your ability to work with large datasets confidently will set you apart from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Retention Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Retention Analyst role. Highlight your experience with CRM, loyalty, and marketing analytics, and don’t forget to showcase those strong SQL skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about health and wellness, and how your analytical skills can help Holland & Barrett engage and retain customers.
Showcase Your Data Skills:Since this role involves working with large datasets, be sure to mention any experience you have with building dashboards or writing SQL queries. We want to see how you turn data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on the path to joining our team!
How to prepare for a job interview at Limelight Health
✨Know Your Data
As a Retention Analyst, you'll be working with large datasets and SQL queries. Brush up on your SQL skills before the interview and be ready to discuss how you've used data to drive insights in previous roles. Prepare examples of how you've built dashboards or reports that influenced business decisions.
✨Understand Customer Behaviour
Familiarise yourself with customer retention trends and loyalty programmes. Be prepared to talk about how you would analyse customer journeys and campaign performance. Showing that you understand the importance of customer engagement will impress the interviewers.
✨Collaborate and Communicate
This role involves working closely with CRM, marketing, and analytics teams. Highlight your collaborative experiences and how you've successfully communicated complex data insights to different audiences. Think of specific examples where teamwork led to successful outcomes.
✨Show Your Passion for Wellness
Holland & Barrett is all about health and wellness. Demonstrate your enthusiasm for the industry and how it aligns with your personal values. Share any relevant experiences or interests that show you're genuinely invested in helping others make healthier choices.
