At a Glance
- Tasks: Shape the narrative and launch investment products globally with a focus on customer understanding.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a chance to work alongside diverse teams and drive innovation.
- Why this job: Make a real impact by simplifying complex financial concepts for users worldwide.
- Qualifications: 4+ years in product marketing, preferably in FinTech, with strong financial literacy.
The predicted salary is between 60000 - 80000 € per year.
Wise is a global technology company building the best way to move and manage the world’s money.
We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product. This is not a downstream "marketing communications" role. You will sit directly within the Product team, working side‑by‑side with Product Managers, Designers, Analysts, and Engineers. You will own the go‑to‑market strategy, product positioning, and life‑cycle adoption for our investment products globally. Your challenge is to explain complex financial mechanics (Money Market Funds, Equity Indices, Yields) in a way that is simple, transparent, and radically fair. You will bridge the gap between regulatory compliance and customer delight, ensuring that users understand how to grow their wealth with Wise safely.
What You Will Be Doing
- Strategy & Positioning (Why): Shape the narrative: define global positioning for Wise Interest and Stocks. Translate wealth‑tech concepts (APY, Yield, Fund Performance, Risk) into clear, human value propositions that resonate with diverse customer segments. Market and competitor intelligence: be the expert on the landscape, map user needs and anxieties regarding savings and investments, inform the product roadmap.
- Launch & Go‑to‑Market (How): Global expansion: lead GTM strategy for launching Assets in new markets and deploying new asset classes. Coordinate cross‑functional teams to execute compliant launches. On‑going campaigns: continuously refine messaging, select channels, and use data to drive high‑value campaigns. Sales and support enablement: equip CS and sales teams with pitch decks, FAQs, battle cards.
Qualifications
- 4+ years of product marketing experience, preferably within FinTech, WealthTech, or a high‑growth B2C platform.
- Financial literacy: comfortable with AUM, APY, Yield, Liquidity, and Capital at Risk; able to explain Savings vs Money Market Fund.
- Regulatory comfort: experience working in regulated industries and crafting compliant copy.
- Data‑driven storyteller: use SQL, Looker, Mixpanel to measure impact and iterate based on conversion funnels.
- Global mindset: experienced in localizing value propositions for different markets and regulatory environments.
What We’re Looking For (Interview Focus)
- Demo of metrics framework linking soft marketing activities to hard business results.
- Story of misaligned insight: how you validated, pivoted messaging or product.
- Product adoption funnel: map user funnel, identify friction points, and smooth them with content or product changes.
Product Marketing Manager - Investments employer: Limelight Health
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Product Marketing Manager in the vibrant tech hub of London, you will have access to unparalleled growth opportunities, working alongside talented professionals in a supportive environment that values transparency and fairness. With a focus on meaningful impact, Wise empowers its employees to shape the future of finance while enjoying competitive benefits and a commitment to personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Investments
✨Tip Number 1
Get to know the company inside out! Research Wise's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising your storytelling skills. Think of examples from your past experiences that showcase your product marketing expertise, especially in FinTech. We want to hear how you've tackled challenges and driven results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Wise team and ready to make an impact!
We think you need these skills to ace Product Marketing Manager - Investments
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role and the company. Dive into the job description and get a grip on what Wise is all about. This will help you tailor your application to show how you can be the strategic voice for the Assets product.
Be Clear and Concise:When you're crafting your application, keep it straightforward. Use simple language to explain your experience and how it relates to the role. Remember, you’ll need to translate complex financial concepts into clear value propositions, so show us you can do that right from the start!
Show Your Data Skills:Since this role involves being a data-driven storyteller, highlight any experience you have with metrics and analytics. Mention specific tools like SQL or Mixpanel that you've used to measure impact. We want to see how you can link marketing activities to real business results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Wise team!
How to prepare for a job interview at Limelight Health
✨Know Your Numbers
As a Product Marketing Manager, you'll need to be comfortable with financial metrics like AUM, APY, and Yield. Brush up on these concepts before your interview, and be ready to explain them in simple terms. This will show that you can translate complex financial mechanics into relatable value propositions.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience with go-to-market strategies and how you've shaped product positioning in the past. Think of specific examples where your strategic insights led to successful launches or campaigns. This will demonstrate your ability to think critically and act strategically in a fast-paced environment.
✨Be Data-Driven
Familiarise yourself with tools like SQL, Looker, and Mixpanel. Be prepared to share how you've used data to measure impact and iterate on marketing strategies. Highlighting your analytical skills will show that you can back up your decisions with solid evidence, which is crucial for this role.
✨Understand the Regulatory Landscape
Since this role involves navigating regulatory compliance, make sure you understand the basics of working in regulated industries. Be ready to discuss how you've crafted compliant messaging in the past and how you ensure customer delight while adhering to regulations. This will highlight your ability to bridge the gap between compliance and user experience.
