At a Glance
- Tasks: Enhance marketing effectiveness through data analysis and build impactful dashboards.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, flexible work, private medical insurance, and a paid sabbatical.
- Other info: Enjoy a fun, pet-friendly office with great team activities.
- Why this job: Make a real impact on marketing strategies with your analytical skills.
- Qualifications: 2+ years in marketing analytics, advanced SQL, and storytelling with data.
The predicted salary is between 60000 - 85000 € per year.
About Wise
Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money.
We are looking for an analytical and curious Senior Marketing Data Analyst to join our Marketing Science team. Our mission is to fuel sustainable growth by measuring marketing effectiveness - building a unified measurement framework based on experimentation, Marketing Mix Models and tracked attribution.
Your Mission
In this role, you will help us build our best representation of marketing effectiveness by enhancing and maintaining our attribution model. You will partner with our Lead Analyst to own the code and define our attribution logic while partnering with marketing teams to ensure every £ is spent efficiently.
Key Responsibilities
- Maintain and enhance our attribution model logic.
- Use dbt to maintain data pipelines, refine attribution rules, and implement new logic as our channel mix and marketing effectiveness understanding evolves.
- Ensure the accuracy of marketing data integrity in our attribution model.
- Work with the Data Science, Acquisition and marketing teams to evolve our model.
- Build dashboards that allow marketing stakeholders to self-serve daily performance metrics.
- Translate complex datasets and modelling results into clear, non-technical narratives for marketing stakeholders.
- Execute detailed, in-depth analyses to identify improvement opportunity areas in our current measurement capabilities and propose solutions.
- Help us improve our measurement confidence level by identifying certainty gaps and proposing ways to bridge those gaps.
- Contribute defining impactful OKRs to work throughout the half of the year.
Qualifications
- Bachelor’s degree in Statistics, Economics, or other relevant fields.
- 2+ years of experience in a marketing analytics or data analytics role.
- Advanced SQL skills, Python/R and dbt are advantageous.
- Demonstrate the ability to tell a story with data and proactively give guidance on strategy based on insights.
- Experience working with attribution models/MMP data is advantageous.
- Experience with data visualisation tools (e.g. Looker, Power BI, LightDash).
- Understanding of performance marketing is advantageous.
Please note that Wise does not provide visa sponsorship for this role. Applicants must have the right to work in the UK.
Benefits
- Base salary of £60,000 - £85,000
- RSU’s in a growing and public company
- Work from (almost) anywhere in the world for up to 90 days a year
- Flexible working - you’re trusted to do the right thing and be responsible
- Private Medical Insurance + Life Insurance
- Discounted gym memberships and cycle to work scheme
- A paid 6-week sabbatical leave after four years
- 26 weeks maternity leave at full pay
- An annual self-development budget
- Annual Mission Days festival
- Pet friendly offices
- Lots of fun group activities like yoga, running and boardgame nights
Senior Marketing Data Analyst - Marketing Science in London employer: Limelight Health
Wise is an exceptional employer that champions a flexible and inclusive work culture, allowing employees to work from almost anywhere in the world for up to 90 days a year. With a strong focus on employee growth, Wise offers generous benefits such as a paid sabbatical after four years, private medical insurance, and an annual self-development budget, ensuring that team members are supported both personally and professionally. Join us in our mission to revolutionise the way money moves globally while enjoying a vibrant workplace filled with fun activities and a commitment to well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Data Analyst - Marketing Science in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Wise on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your application noticed.
✨Tip Number 2
Show off your skills! Prepare a mini portfolio showcasing your data analysis projects, especially those related to marketing effectiveness. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Practice makes perfect! Get ready for the interview by brushing up on your SQL and Python skills. You might be asked to solve real-world problems, so being sharp on these tools is key.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Wise team.
We think you need these skills to ace Senior Marketing Data Analyst - Marketing Science in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Data Analyst role. Highlight your experience with attribution models, SQL, and any relevant tools like dbt. We want to see how your skills align with our mission at Wise!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for our team. Share your passion for marketing analytics and how you can contribute to our goals. Keep it concise but impactful!
Showcase Your Analytical Skills:In your application, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive decisions or improve marketing effectiveness. We love seeing real-world applications of your skills!
Apply Through Our Website:We encourage you to apply through our website for the best experience. It’s straightforward and ensures your application gets to the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Limelight Health
✨Know Your Numbers
As a Senior Marketing Data Analyst, you'll need to demonstrate your analytical skills. Brush up on key metrics related to marketing effectiveness and be ready to discuss how you've used data to drive decisions in past roles. Prepare specific examples that showcase your experience with attribution models and data visualisation tools.
✨Master the Tools
Familiarise yourself with SQL, Python/R, and dbt, as these are crucial for the role. If you have any projects or case studies where you've used these tools, be sure to highlight them during the interview. Showing that you can maintain and enhance data pipelines will set you apart from other candidates.
✨Tell a Compelling Story
Your ability to translate complex datasets into clear narratives is vital. Practice explaining your past analyses in a way that non-technical stakeholders can understand. This will demonstrate your communication skills and your understanding of how to make data actionable for marketing teams.
✨Show Curiosity and Initiative
Wise values analytical curiosity, so come prepared with questions about their current marketing measurement strategies. Discuss any gaps you've identified in previous roles and how you proposed solutions. This shows that you're proactive and ready to contribute to their mission of improving marketing effectiveness.
