At a Glance
- Tasks: Shape the narrative and go-to-market strategy for investment products.
- Company: Global tech company revolutionising how we manage money.
- Benefits: Competitive salary, flexible working, and opportunities for growth.
- Other info: Join a dynamic team and drive innovation in a regulated industry.
- Why this job: Make a real impact by simplifying complex financial concepts for users.
- Qualifications: 4+ years in product marketing, preferably in FinTech or WealthTech.
The predicted salary is between 60000 - 80000 € per year.
Wise is a global technology company building the best way to move and manage the world’s money.
We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product. This is not a downstream "marketing communications" role. You will sit directly within the Product team, working side‑by‑side with Product Managers, Designers, Analysts, and Engineers. You will own the go‑to‑market strategy, product positioning, and life‑cycle adoption for our investment products globally.
Your challenge is to explain complex financial mechanics (Money Market Funds, Equity Indices, Yields) in a way that is simple, transparent, and radically fair. You will bridge the gap between regulatory compliance and customer delight, ensuring that users understand how to grow their wealth with Wise safely.
What You Will Be Doing
- Strategy & Positioning (Why)
- Shape the narrative: define global positioning for Wise Interest and Stocks. Translate wealth‑tech concepts (APY, Yield, Fund Performance, Risk) into clear, human value propositions that resonate with diverse customer segments.
- Market and competitor intelligence: be the expert on the landscape, map user needs and anxieties regarding savings and investments, inform the product roadmap.
- Launch & Go‑to‑Market (How)
- Global expansion: lead GTM strategy for launching Assets in new markets and deploying new asset classes.
- Coordinate cross‑functional teams to execute compliant launches.
- On‑going campaigns: continuously refine messaging, select channels, and use data to drive high‑value campaigns.
- Sales and support enablement: equip CS and sales teams with pitch decks, FAQs, battle cards.
Qualifications
- 4+ years of product marketing experience, preferably within FinTech, WealthTech, or a high‑growth B2C platform.
- Financial literacy: comfortable with AUM, APY, Yield, Liquidity, and Capital at Risk; able to explain Savings vs Money Market Fund.
- Regulatory comfort: experience working in regulated industries and crafting compliant copy.
- Data‑driven storyteller: use SQL, Looker, Mixpanel to measure impact and iterate based on conversion funnels.
- Global mindset: experienced in localizing value propositions for different markets and regulatory environments.
What We’re Looking For (Interview Focus)
- Demo of metrics framework linking soft marketing activities to hard business results.
- Story of misaligned insight: how you validated, pivoted messaging or product.
- Product adoption funnel: map user funnel, identify friction points, and smooth them with content or product changes.
Product Marketing Manager - Investments in London employer: Limelight Health
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Product Marketing Manager in the vibrant tech hub of London, you will have access to unparalleled growth opportunities, working alongside talented professionals in a supportive environment that values your contributions. With a commitment to transparency and fairness, Wise empowers its employees to make a meaningful impact in the financial technology space while enjoying competitive benefits and a global perspective.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Investments in London
✨Tip Number 1
Get to know the company inside out! Research Wise's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your storytelling skills. Be ready to share specific examples of how you've tackled challenges in product marketing before. Use metrics to back up your success stories – numbers speak volumes!
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. They can provide insider tips and might even refer you internally, which can give you a leg up in the hiring process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Wise.
We think you need these skills to ace Product Marketing Manager - Investments in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role and the company. Dive into the job description and get a grip on what they’re looking for. We want to see that you can translate complex financial concepts into simple terms, so show us you know your APY from your Yield!
Tailor Your Application:Don’t just send a generic CV and cover letter. We love it when applicants tailor their applications to fit the role. Highlight your relevant experience in product marketing, especially in FinTech or WealthTech, and make sure to connect your skills to the specific requirements mentioned in the job description.
Show Your Data Skills:Since we’re all about being data-driven, make sure to include examples of how you’ve used data to inform your marketing strategies. Whether it’s through SQL, Looker, or Mixpanel, we want to see how you measure impact and iterate based on results. Don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Limelight Health
✨Know Your Numbers
Make sure you’re comfortable with financial terms like AUM, APY, and Yield. Be ready to explain these concepts in simple terms, as this role requires you to bridge complex financial mechanics with customer understanding.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in shaping go-to-market strategies. Think of specific examples where you’ve defined product positioning or launched campaigns that drove measurable results. This will demonstrate your ability to think strategically.
✨Understand the Market Landscape
Research Wise’s competitors and the broader market. Be prepared to share insights on user needs and anxieties regarding savings and investments. This shows you’re not just familiar with the product but also the environment it operates in.
✨Data-Driven Storytelling
Be ready to discuss how you’ve used data to inform your marketing strategies. Prepare examples of how you’ve measured impact using tools like SQL or Mixpanel, and how you’ve iterated based on those insights to improve product adoption.
