At a Glance
- Tasks: Lead global product marketing for Wise Business, shaping narratives and driving customer engagement.
- Company: Wise is a global tech company revolutionising money management.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Diverse and inclusive team committed to empowering every member.
- Why this job: Join us in making money movement instant and transparent for businesses worldwide.
- Qualifications: Experience in product positioning, data-driven decision making, and collaborative leadership.
The predicted salary is between 70000 - 90000 £ per year.
Wise is a global technology company, building the best way to move and manage the world's money. Our mission is to make moving money around the world instant, transparent, convenient, and eventually free. Wise helps businesses manage their international finances: paying invoices, receiving payments, spending abroad, and operating globally with ease.
We're looking for a Global Product Marketing Lead to define how Wise Business is positioned across our logged-out, discovery, and onboarding surfaces - globally and locally. As part of the Business Discovery and Onboarding product group, you'll own how we tell the Wise Business story to potential customers at the very start of their journey. You'll understand the needs of small and medium-sized companies operating across borders and translate those into clear, differentiated product narratives that drive adoption.
Working closely with product, design, research, SEO, and regional teams, you'll define the value proposition of Wise Business across our website, landing pages, and onboarding experiences - ensuring every message clearly conveys how Wise helps businesses send, receive, and manage money internationally. You'll also partner with our marketing teams to build awareness and conversion campaigns that resonate with entrepreneurs, finance managers, and accountants in our main markets.
You'll keep your finger on the pulse of how businesses perceive us. That means listening to customer feedback, monitoring competitive moves, and making sure the team understands what resonates and what doesn't. You'll translate these insights into clear positioning frameworks that inform logged out surfaces and product narratives that shape both acquisition and onboarding.
Qualifications
- Strong positioning experience: You've built or refined product narratives that differentiated a brand or product in a competitive space. You can make complex products simple and compelling.
- Data‐informed decision making: You use customer insights, research, and performance data to shape messaging and evaluate success. You've built metrics frameworks that link comms to adoption.
- Experience across acquisition surfaces: You know how websites and landing pages work as product surfaces, not just as marketing channels.
- Global mindset: You understand localisation, customer segmentation, and how to balance global consistency with local relevance.
- Collaborative leadership: You can work across product, engineering, marketing, and regional teams, bringing alignment without losing speed.
We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Product Marketing Lead - Wise Business in London employer: Limelight Health
At Wise, we pride ourselves on being a forward-thinking employer that champions diversity, equity, and inclusion within our global team. Our collaborative work culture fosters innovation and creativity, providing employees with ample opportunities for professional growth and development. Located in a vibrant environment, we offer competitive benefits and a mission-driven atmosphere where every team member can contribute to making international money management seamless and accessible for businesses worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead - Wise Business in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show up prepared for interviews. Research Wise and understand our mission. Bring examples of how your skills can help us make money management easier for businesses.
✨Tip Number 3
Follow up after interviews with a thank-you note. It shows you’re keen and keeps you fresh in the interviewer’s mind. Plus, it’s just good manners!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. We can’t wait to see what you bring to the table!
We think you need these skills to ace Product Marketing Lead - Wise Business in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, think about who you're talking to. At Wise, we want to connect with small and medium-sized businesses, so make sure your application speaks their language. Show us you understand their needs and how our mission aligns with them.
Be Clear and Concise:We love a good story, but keep it straightforward! Use simple language to explain your experience and how it relates to the role. Highlight your achievements in product marketing without going off on a tangent. Less is often more!
Show Your Data Skills:Since we’re all about data-informed decisions, don’t forget to sprinkle in some metrics! Share examples of how you've used customer insights or performance data to shape your messaging. We want to see how you measure success!
Tailor Your Application:Make your application stand out by tailoring it specifically for the Product Marketing Lead role. Mention how your experience aligns with our goals at Wise and why you’re excited about helping businesses go global. And remember, apply through our website for the best chance!
How to prepare for a job interview at Limelight Health
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Wise's products and services. Familiarise yourself with how they help businesses manage their international finances. This will allow you to speak confidently about how your experience aligns with their mission of making money management easier for companies.
✨Showcase Your Positioning Skills
Prepare examples of how you've successfully built or refined product narratives in the past. Be ready to discuss specific strategies you've used to differentiate a brand in a competitive space. This is crucial for the role, so highlight your ability to simplify complex products into compelling stories.
✨Data-Driven Decision Making
Wise values data-informed decisions, so come prepared with examples of how you've used customer insights and performance data to shape messaging. Discuss any metrics frameworks you've built that link communications to adoption, as this will demonstrate your analytical skills and strategic thinking.
✨Emphasise Collaboration
Since the role requires working closely with various teams, be ready to share experiences where you've successfully collaborated across departments. Highlight how you’ve brought alignment without losing speed, showcasing your ability to lead collaboratively while maintaining focus on results.
