At a Glance
- Tasks: Lead strategic planning and coordination for marketing and design at Barclays.
- Company: Join Barclays, a leading financial services provider with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Work in a collaborative team and navigate complex investment decisions.
- Why this job: Shape the future of marketing strategy in a prestigious bank and make impactful decisions.
- Qualifications: Strong commercial mindset, strategic planning experience, and proven leadership skills.
The predicted salary is between 80000 - 100000 € per year.
Join us as a Head of Strategy and Planning in Marketing & Design at Barclays where you'll be responsible for leading the planning and strategic co‐ordination of activities across the Marketing and Design function within the bank. The role ensures alignment between marketing and design priorities, business objectives, financial targets and enterprise strategy through robust quarterly and annual planning processes, ongoing reforecasting and executive level reporting. The role acts as a critical bridge between marketing leadership, Finance and broader enterprise stakeholders to provide transparency and strategic insight over the marketing investment portfolio and the delivery roadmap.
You will develop short‐ and medium‐term strategies for the function, prepare and co‐ordinate supporting board‐level materials and ensure clarity in strategic direction. You will also lead and develop a small team, while acting as a key partner to stakeholders to navigate complex trade‐offs and investment decisions.
- Responsibilities
- Lead the planning and strategic coordination of marketing and design activities across the bank.
- Align marketing and design priorities, business objectives, financial targets and enterprise strategy through robust quarterly and annual planning processes, ongoing reforecasting and executive level reporting.
- Act as the bridge between marketing leadership, Finance and broader enterprise stakeholders to provide transparency and strategic insight over the marketing investment portfolio and the delivery roadmap.
- Develop short‐ and medium‐term strategies for the function, prepare and co‐ordinate supporting board‐level materials, and ensure clarity in strategic direction.
- Lead and develop a small team while acting as a key partner to stakeholders to navigate complex trade‐offs and investment decisions.
- Qualifications
- Commercial mindset: ability to align marketing strategy with financial and business objectives, making informed decisions on investment, cost optimisation, and value creation.
- Strategic planning and coordination: experience leading the development and coordination of annual and quarterly marketing plans aligned to enterprise priorities, customer outcomes and commercial objectives.
- Analytical capability: highly data‐driven, with the ability to interpret complex financial and performance data to support budgeting, forecasting and prioritisation decisions.
- Strategic thinking: proven ability to develop and articulate short‐ and long‐term strategies, connecting business priorities and navigating complexity to drive clear, aligned outcomes.
- Proven leadership experience, including managing and developing individuals and fostering a high‐performing environment.
- Desired Skills
- Ability to craft a clear vision and strategy based on data and insights, translating complex information into actionable plans.
- Great capability in analysing historical performance to inform decision‐making, including budget and fund allocation.
- Skilled in building compelling narratives, articulating strategy clearly, and translating vision into well‐structured plans and presentations.
- Excellent stakeholder management, with the ability to influence, challenge and align senior stakeholders.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas simply and effectively.
- Previous experience within financial services, bringing an understanding of industry dynamics, regulatory considerations and commercial drivers.
Location: London, Glasgow, Northampton
Head of Strategy and Planning - Marketing in London employer: Limelight Health
At Barclays, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Strategy and Planning in Marketing & Design, you will not only lead a talented team but also have access to extensive professional development opportunities, ensuring your growth aligns with our strategic goals. With our commitment to transparency and strategic insight, you'll play a pivotal role in shaping the future of marketing within a leading financial institution located in vibrant cities like London, Glasgow, and Northampton.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Strategy and Planning - Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Barclays or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching Barclays' recent marketing strategies and design initiatives. Show us you’re not just another candidate; demonstrate your knowledge and how you can contribute to their goals.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your past experiences in a way that highlights your strategic thinking and leadership abilities. We want to hear how you've navigated complex decisions and driven results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Barclays.
We think you need these skills to ace Head of Strategy and Planning - Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Strategy and Planning role. Highlight your experience in strategic planning and how it aligns with our marketing and design priorities. We want to see how you can bridge the gap between marketing leadership and finance!
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, don’t shy away from sharing examples of how you've used data to drive decisions. We love candidates who can interpret complex financial data and turn it into actionable insights that align with business objectives.
Communicate Clearly:Your written communication skills are key! Make sure your application is clear and concise, conveying your ideas effectively. We appreciate candidates who can articulate their strategies simply and compellingly, so let your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Barclays!
How to prepare for a job interview at Limelight Health
✨Know Your Numbers
As a Head of Strategy and Planning, you'll need to demonstrate your analytical capability. Brush up on key financial metrics and be ready to discuss how you've used data to inform strategic decisions in the past. This will show that you can align marketing strategies with financial objectives.
✨Craft Your Vision
Prepare to articulate a clear vision for the marketing function. Think about how you would develop short- and medium-term strategies based on data insights. Practise explaining complex ideas simply, as this will be crucial when presenting to stakeholders.
✨Showcase Your Leadership Skills
Be ready to discuss your experience in leading teams and developing individuals. Share specific examples of how you've fostered a high-performing environment and navigated complex trade-offs. This will highlight your ability to lead and inspire a small team effectively.
✨Engage with Stakeholders
Demonstrate your stakeholder management skills by preparing examples of how you've influenced and aligned senior stakeholders in previous roles. Think about how you can convey your strategic insights clearly and compellingly, as this will be key in your new role.
