At a Glance
- Tasks: Lead paid social strategy and optimise campaigns across major platforms.
- Company: Join Jet2.com, a dynamic travel company with a vibrant social media team.
- Benefits: Enjoy discounts on flights, retail, health, and hybrid working options.
- Other info: Opportunity to work with influencers and develop creative strategies.
- Why this job: Make an impact in the travel industry while enhancing your social media skills.
- Qualifications: Experience in paid and organic social campaigns, strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
hackajob is collaborating with Jet2.com to connect them with exceptional professionals for this role. Reporting to the Senior Social Media Manager, our Social Media Lead is an exciting role within our Social Media team. You’ll lead the day-to-day paid social strategy, planning and performance across Jet2.com and Jet2holidays, while acting as a key support to the Senior Social Media Manager in overseeing organic social output, creative planning and wider social integration. This role will help connect paid, organic and influencer activity into one joined-up social approach, driving brand awareness, consideration, engagement, bookings and long-term value.
As our Social Media Lead, you’ll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights
- Jet2holidays
- Many retail discounts on travel and leisure, health and wellbeing, eating out, shopping and lifestyle
- Hybrid working
What You’ll Be Doing
- Paid Social Strategy & Media Planning: Lead the day-to-day paid social strategy across campaigns, partnerships and always-on activity, planning activity across key platforms including Meta, TikTok, YouTube, Pinterest, Reddit and Snapchat etc.
- Campaign Delivery & Budget Management: Lead the setup, delivery and optimisation of paid social campaigns, while owning budget tracking, pacing and spend visibility across the wider social team to support strong financial management and joined-up planning.
- Performance, Testing & Reporting: Track campaign performance against agreed KPIs, compile performance updates, analyse campaign data and lead testing plans to identify learnings and improve paid social performance.
- Organic Social & Creative Integration: Support the team with social planning and creative development, helping ensure organic, paid and influencer activity is joined up and content is platform-native and optimised for performance.
- Partner Management & Team Leadership: Build strong relationships with media owners and platform partners ranging from Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat and Smartly, while line managing agreed team members and supporting paid media capability across the wider team.
What You’ll Have
- Paid and Organic Social Experience: Proven experience planning, implementing and optimising paid and organic social campaigns across key platforms.
- Media Planning Proficiency: Skilled in using digital and social platforms, ad managers and reporting tools to manage media campaigns.
- Performance Focus: Strong understanding of campaign optimisation, testing, reporting and using data to inform recommendations.
- Budget Management: Experience managing paid social budgets and tracking spend against campaign objectives.
- Communication Skills: Excellent written and verbal communication skills, with strong stakeholder and partner management experience.
- Self-Starter: Able to work independently, take initiative and manage multiple priorities effectively.
- Desirable Skills: Experience working with creators, influencers, paid partnership ads, Sprinklr, CreatorIQ or Smartly, and knowledge of the travel industry.
Social Media Lead in Leeds employer: Limelight Health
Jet2.com is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a collaborative environment. With access to generous benefits such as colleague discounts on flights and holidays, as well as hybrid working options, Jet2.com prioritises employee well-being and growth. The company encourages professional development and provides opportunities to lead innovative social media strategies, making it an ideal place for those seeking meaningful and rewarding careers in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Jet2.com. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Use real data and results to demonstrate how you’ve driven engagement and brand awareness.
✨Tip Number 3
Prepare for the interview by researching Jet2.com’s social media presence. Be ready to discuss how you can enhance their paid and organic strategies with fresh ideas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Social Media Lead in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Lead role. Highlight your experience with paid and organic social campaigns, and show us how you can drive brand awareness and engagement.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past work that illustrate your proficiency in media planning, budget management, and performance optimisation. We want to see what you can bring to the table!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it’s relevant. We appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Limelight Health
✨Know Your Platforms
Make sure you’re well-versed in the key social media platforms mentioned in the job description. Familiarise yourself with their ad managers and reporting tools, as this will show your potential employer that you can hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of past paid and organic social campaigns you've led. Highlight your role in planning, execution, and optimisation, and be ready to discuss the results and learnings from those campaigns.
✨Demonstrate Budget Savvy
Be prepared to talk about your experience managing budgets for social campaigns. Discuss how you tracked spending and ensured financial efficiency, as this is crucial for the role.
✨Communicate Effectively
Since communication skills are key, practice articulating your thoughts clearly and confidently. Think about how you would explain complex social strategies to stakeholders who may not be as familiar with the details.
