At a Glance
- Tasks: Lead strategic planning and coordination for marketing and design at Barclays.
- Company: Join Barclays, a leading financial services provider with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Work in a collaborative team and navigate complex business challenges.
- Why this job: Shape the future of marketing strategy in a prestigious bank and make a real impact.
- Qualifications: Strong commercial mindset and proven leadership experience required.
The predicted salary is between 80000 - 100000 € per year.
Join us as a Head of Strategy and Planning in Marketing & Design at Barclays where you'll be responsible for leading the planning and strategic co‑ordination of activities across the Marketing and Design function within the bank. The role ensures alignment between marketing and design priorities, business objectives, financial targets and enterprise strategy through robust quarterly and annual planning processes, ongoing reforecasting and executive level reporting. The role acts as a critical bridge between marketing leadership, Finance and broader enterprise stakeholders to provide transparency and strategic insight over the marketing investment portfolio and the delivery roadmap.
You will develop short‑ and medium‑term strategies for the function, prepare and co‑ordinate supporting board‑level materials and ensure clarity in strategic direction. You will also lead and develop a small team, while acting as a key partner to stakeholders to navigate complex trade‑offs and investment decisions.
Responsibilities- Lead the planning and strategic coordination of marketing and design activities across the bank.
- Align marketing and design priorities, business objectives, financial targets and enterprise strategy through robust quarterly and annual planning processes, ongoing reforecasting and executive level reporting.
- Act as the bridge between marketing leadership, Finance and broader enterprise stakeholders to provide transparency and strategic insight over the marketing investment portfolio and the delivery roadmap.
- Develop short‑ and medium‑term strategies for the function, prepare and co‑ordinate supporting board‑level materials, and ensure clarity in strategic direction.
- Lead and develop a small team while acting as a key partner to stakeholders to navigate complex trade‑offs and investment decisions.
- Commercial mindset: ability to align marketing strategy with financial and business objectives, making informed decisions on investment, cost optimisation, and value creation.
- Strategic planning and coordination: experience leading the development and coordination of annual and quarterly marketing plans aligned to enterprise priorities, customer outcomes and commercial objectives.
- Analytical capability: highly data‑driven, with the ability to interpret complex financial and performance data to support budgeting, forecasting and prioritisation decisions.
- Strategic thinking: proven ability to develop and articulate short‑ and long‑term strategies, connecting business priorities and navigating complexity to drive clear, aligned outcomes.
- Proven leadership experience, including managing and developing individuals and fostering a high‑performing environment.
- Ability to craft a clear vision and strategy based on data and insights, translating complex information into actionable plans.
- Great capability in analysing historical performance to inform decision‑making, including budget and fund allocation.
- Skilled in building compelling narratives, articulating strategy clearly, and translating vision into well‑structured plans and presentations.
- Excellent stakeholder management, with the ability to influence, challenge and align senior stakeholders.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas simply and effectively.
- Previous experience within financial services, bringing an understanding of industry dynamics, regulatory considerations and commercial drivers.
- London
- Glasgow
- Northampton
Head of Strategy and Planning - Marketing employer: Limelight Health
At Barclays, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Strategy and Planning in Marketing & Design, you will not only lead a talented team but also have access to extensive professional development opportunities, ensuring your growth aligns with our strategic goals. Located in vibrant cities like London, Glasgow, and Northampton, we provide a supportive environment where your contributions directly impact our success and the financial well-being of our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Strategy and Planning - Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Barclays. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the latest trends in marketing and design. Show us you know your stuff and can bring fresh ideas to the table!
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences align with the role. Make it engaging and relatable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows us you’re serious about joining the team.
We think you need these skills to ace Head of Strategy and Planning - Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back on showcasing your strategic planning and analytical capabilities!
Showcase Your Leadership Skills:As a Head of Strategy and Planning, you'll be leading a team. Highlight your previous leadership experiences and how you've developed high-performing teams. We love to see examples of how you've navigated complex trade-offs and made impactful decisions.
Be Data-Driven:Since this role requires a strong analytical mindset, include specific examples of how you've used data to inform your strategies and decisions. We’re keen on seeing how you’ve interpreted financial and performance data in past roles.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Limelight Health
✨Know Your Numbers
As a Head of Strategy and Planning, you'll need to be data-driven. Brush up on your financial metrics and performance data related to marketing investments. Be ready to discuss how you've used data to inform budgeting and forecasting in previous roles.
✨Craft Your Vision
Prepare to articulate a clear vision and strategy for the marketing function. Think about how you can translate complex information into actionable plans. Practice explaining your strategic thinking process and how it aligns with business objectives.
✨Stakeholder Savvy
This role requires excellent stakeholder management skills. Be prepared to share examples of how you've influenced and aligned senior stakeholders in the past. Highlight your ability to navigate complex trade-offs and investment decisions effectively.
✨Lead with Confidence
Showcase your leadership experience by discussing how you've developed teams and fostered high performance. Prepare to talk about your approach to managing individuals and how you create an environment that encourages growth and collaboration.
