At a Glance
- Tasks: Lead impactful brand campaigns and create engaging content that drives awareness and demand.
- Company: Join Arbor, a mission-driven company transforming education for happier working lives.
- Benefits: Enjoy 32 days holiday, wellness support, flexible working, and professional development opportunities.
- Other info: Be part of a diverse team committed to making schools joyful places to work.
- Why this job: Make a real difference in education while growing your marketing skills in a supportive environment.
- Qualifications: Experience in managing multiple brands and a strong background in content creation.
The predicted salary is between 40000 - 45000 £ per year.
Location: London, Hybrid
Salary: £40,000 to £45,000 per year
About Us
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Our MIS and school management tools are already making a difference in over 12,500 schools and trusts, giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
About The Role
We are looking for a Brand and Content Marketing Manager to turn our high-level brand and content strategy into high-impact campaigns that drive demand, awareness, and brand love across Arbor and the full School Management Suite. This role isn't just about managing output; it's about holding the line on voice, identity, and premium quality as we aggressively scale into new and adjacent markets.
Role Responsibilities
- Strategy and multi-brand orchestration: Co-author the termly Brand and Content calendar with the Head of Brand and Content, and own the delivery plan beneath it. Generate customer and market insights to inform planning and messaging.
- Content and thought leadership: Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership. Act as a lead writer and editor for the group.
- Brand architecture, operations and enablement: Maintain brand guidelines and the asset library across our brands, and run the enablement intake for the wider business.
- Owned Channels and Brand Assets: Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages.
- Measurement and reporting: Maintain up-to-date reporting on gated content leads, webinar leads, content downloads, website sessions, AI referrals, and customer webinar attendance.
- Ways of working and team leadership: Contribute to the team’s shift to agentic and AI-assisted production.
Requirements
- Multi-brand operator: Has managed two or more brands in parallel.
- Brilliant writer and editor: Turns transcripts into thought leadership in the contributor’s voice.
- Content engine builder: Has run a content function tied to measurable pipeline.
- AI-native: Reaches instinctively for agentic and AI-assisted approaches.
- Commercially minded and data-driven: Deep grasp of the marketing funnel.
- Brand custodian: Has owned brand guidelines, asset library, and intake.
- Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests.
- B2B experience: B2B background (SaaS or EdTech preferred).
Benefits
- A dedicated wellbeing team who champion initiatives such as mindfulness and mental health support.
- 32 days holiday (plus Bank Holidays).
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit provided by AIG Smart Health.
- Private Dental Insurance with Bupa.
- Enhanced maternity and adoption leave.
- Access to services such as Calm and Bippit.
- All of our roles champion flexible working.
- Social committees that plan team and company-wide events.
- Dedicated professional development training budget.
- Volunteer with a charity of your choice for a day each year.
- Dog friendly offices!
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.
Arbor Education is an equal opportunities organisation. Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds.
Brand and Content Marketing Manager employer: Limelight Health
Arbor is an exceptional employer that prioritises the wellbeing and professional growth of its employees, offering a supportive work culture in the heart of London. With generous benefits such as 32 days of holiday, comprehensive wellness support, and a commitment to flexible working, Arbor fosters an environment where creativity thrives and staff can truly make a difference in the education sector. Join us to be part of a mission-driven team that values collaboration, innovation, and the joy of working in schools.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Content Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Limelight Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Limelight Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Limelight Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Limelight Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Content Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Limelight Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Limelight Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Limelight Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Limelight Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Limelight Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Limelight Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
