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- Tasks: Lead lifecycle communications for Lime for Business and optimise messaging strategies.
- Company: Join Lime, a global leader in shared micromobility with a mission for carbon-free transport.
- Benefits: Remote work, competitive salary, and a chance to make a real impact.
- Other info: Be part of an inclusive team that values diverse perspectives.
- Why this job: Shape the future of transportation while collaborating with diverse teams.
- Qualifications: 6+ years in lifecycle marketing and strong experience with Braze.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Lime is the largest global shared micromobility business, operating in close to 30 countries across five continents. We're on a mission to build a future where transportation is shared, affordable and carbon‑free. Our electric bikes and scooters have powered more than one billion rides in cities around the world. Lime is hiring a Senior Manager, Lifecycle Management to help build the communications engine for Lime for Business. This role will be a key partner in shaping how we communicate with both employers and employees across the lifecycle—from onboarding and product updates to usage education, status reporting, invoicing, and renewals.
You'll bring strong judgment, creativity, and technical fluency to lifecycle execution, while working closely with Account Executives, Customer Success, Product, and other cross‑functional partners to refine messaging strategy and deliver high‑quality communications at scale. This is a high‑impact individual contributor role reporting to the VP & GM of Lime for Business. It is well suited for someone who is strong in execution, thoughtful in strategy, highly collaborative, and excited to help build a growing business as part of a team. This is a remote position with a requirement for candidates to reside in London to maintain effective collaboration across teams.
What You'll Do
- Lead execution of lifecycle communications for Lime for Business across employer and employee audiences
- Partner with cross‑functional teams to shape messaging strategy, priorities, and audience plans across key lifecycle moments
- Help define and evolve the brand voice, messaging standards, and templates for Lime for Business
- Build and optimise employer communications, including product updates, status reports, invoices, key dates, and renewal‑related messaging
- Build and optimise employee communications that drive awareness, activation, engagement, and repeat usage
- Execute campaigns in Braze, including segmentation, journey setup, personalisation, QA, testing, and reporting
- Use advanced Braze capabilities, including Liquid, to create dynamic and scalable communications
- Partner with Product, Engineering, Data, Design, Finance, and Account teams to ensure Braze reflects the right customer, account, and behavioural data
- Translate user behaviour, eligibility logic, and programme rules into clear lifecycle journeys and targeted campaigns
- Contribute to testing and measurement frameworks that improve performance over time
- Use modern AI tools to improve speed, insight, and quality across campaign development and execution
About You
- 6+ years of experience in lifecycle marketing, CRM, retention, or customer communications
- Deep hands‑on experience with Braze as a primary platform
- Strong experience with Liquid, segmentation, personalisation, and automated journey design
- Strong understanding of event architecture and how behavioural data supports lifecycle campaigns
- Excellent writer and editor with strong brand and content instincts
- Data‑driven and highly organised, with a strong testing mindset
- Comfortable working cross‑functionally and influencing without formal authority
- Experience communicating to both B2B audiences and end users
Preferred Experience
- Experience in a B2B2C business model
- Experience in mobility, benefits, sustainability, or employer‑facing products
- Strong design sensibility and experience building polished, scalable communications
- Familiarity with AI tools that improve marketing execution and productivity
If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That's why we're dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences.
Senior Manager, Lifecycle Management employer: Lime
Contact Detail:
Lime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Lifecycle Management
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely excited about what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Senior Manager, Lifecycle Management. Highlight your experience with lifecycle marketing and how it can benefit Lime.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Lifecycle Management
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in lifecycle marketing and communications. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Writing Skills: As an excellent writer and editor, your application is a chance to demonstrate your communication prowess. Use clear, engaging language and ensure your documents are free from typos or errors. Remember, first impressions count!
Highlight Your Technical Know-How: Since this role involves using Braze and other modern tools, be sure to mention your hands-on experience with these platforms. We’re keen to know how you’ve used technology to enhance customer communications in the past.
Apply Through Our Website: We encourage you to apply directly through our career page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Lime
✨Know Your Stuff
Before the interview, dive deep into Lime's mission and values. Understand their products, especially the electric bikes and scooters, and how they fit into the lifecycle management role. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Experience with Braze
Since this role heavily involves using Braze, be ready to discuss your hands-on experience with it. Prepare specific examples of campaigns you've executed, focusing on segmentation, personalisation, and any advanced features like Liquid that you've used to enhance communications.
✨Collaboration is Key
Highlight your ability to work cross-functionally. Share stories about how you've partnered with different teams in previous roles to shape messaging strategies or improve customer communications. This will demonstrate your collaborative spirit, which is crucial for this position.
✨Data-Driven Mindset
Be prepared to discuss how you've used data to inform your marketing strategies. Talk about any testing frameworks you've implemented and how they've improved campaign performance. This will show that you're not just creative but also analytical, which is essential for a Senior Manager in Lifecycle Management.