At a Glance
- Tasks: Lead lifecycle communications for Lime for Business and optimise messaging strategies.
- Company: Join Lime, a global leader in shared micromobility with a mission for carbon-free transport.
- Benefits: Remote work, competitive salary, and a chance to make a real impact.
- Other info: Be part of an inclusive team that values diverse perspectives.
- Why this job: Shape the future of transportation while collaborating with diverse teams.
- Qualifications: 6+ years in lifecycle marketing and strong experience with Braze.
The predicted salary is between 60000 - 80000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over‑50s age inclusive jobs board. Lime is the largest global shared micromobility business, operating in close to 30 countries across five continents. We're on a mission to build a future where transportation is shared, affordable and carbon‑free. Our electric bikes and scooters have powered more than one billion rides in cities around the world. Named a 2025 Time 100 Most Influential Company, Lime continues to set the pace for shared micromobility globally, spurring a new generation of clean alternatives to car ownership.
Lime is hiring a Senior Manager, Lifecycle Management to help build the communications engine for Lime for Business. This role will be a key partner in shaping how we communicate with both employers and employees across the lifecycle—from onboarding and product updates to usage education, status reporting, invoicing, and renewals. You'll bring strong judgment, creativity, and technical fluency to lifecycle execution, while working closely with Account Executives, Customer Success, Product, and other cross‑functional partners to refine messaging strategy and deliver high‑quality communications at scale. This is a high‑impact individual contributor role reporting to the VP & GM of Lime for Business. It is well suited for someone who is strong in execution, thoughtful in strategy, highly collaborative, and excited to help build a growing business as part of a team. This is a remote position with a requirement for candidates to reside in London to maintain effective collaboration across teams.
What You'll Do
- Lead execution of lifecycle communications for Lime for Business across employer and employee audiences
- Partner with cross‑functional teams to shape messaging strategy, priorities, and audience plans across key lifecycle moments
- Help define and evolve the brand voice, messaging standards, and templates for Lime for Business
- Build and optimise employer communications, including product updates, status reports, invoices, key dates, and renewal‑related messaging
- Build and optimise employee communications that drive awareness, activation, engagement, and repeat usage
- Execute campaigns in Braze, including segmentation, journey setup, personalisation, QA, testing, and reporting
- Use advanced Braze capabilities, including Liquid, to create dynamic and scalable communications
- Partner with Product, Engineering, Data, Design, Finance, and Account teams to ensure Braze reflects the right customer, account, and behavioural data
- Translate user behaviour, eligibility logic, and programme rules into clear lifecycle journeys and targeted campaigns
- Contribute to testing and measurement frameworks that improve performance over time
- Use modern AI tools to improve speed, insight, and quality across campaign development and execution
About You
- 6+ years of experience in lifecycle marketing, CRM, retention, or customer communications
- Deep hands‑on experience with Braze as a primary platform
- Strong experience with Liquid, segmentation, personalisation, and automated journey design
- Strong understanding of event architecture and how behavioural data supports lifecycle campaigns
- Excellent writer and editor with strong brand and content instincts
- Data‑driven and highly organised, with a strong testing mindset
- Comfortable working cross‑functionally and influencing without formal authority
- Experience communicating to both B2B audiences and end users
Preferred Experience
- Experience in a B2B2C business model
- Experience in mobility, benefits, sustainability, or employer‑facing products
- Strong design sensibility and experience building polished, scalable communications
- Familiarity with AI tools that improve marketing execution and productivity
If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page. Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That's why we're dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email for assistance.
Senior Manager, Lifecycle Management in London employer: Lime
Lime is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. As a leader in shared micromobility, employees benefit from meaningful work that contributes to a sustainable future, alongside opportunities for professional growth and development. With a commitment to inclusivity and a remote working model based in London, Lime fosters a supportive environment where diverse perspectives are valued, making it an ideal place for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Lifecycle Management in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry, especially those at Lime or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Lime's mission and values, and think about how your experience aligns with their goals. Show them you're not just another candidate, but someone who truly gets what they're about.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation. It shows you're genuinely interested and keeps you on their radar as they make their decision.
We think you need these skills to ace Senior Manager, Lifecycle Management in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in lifecycle marketing and communications. We want to see how your skills align with the role, so don’t be shy about showcasing your relevant achievements!
Show Off Your Writing Skills:As a Senior Manager, you'll need to communicate effectively. Use your application to demonstrate your writing prowess. Keep it clear, concise, and engaging—this is your chance to impress us with your brand voice and content instincts!
Highlight Your Technical Know-How:We’re looking for someone with hands-on experience in Braze and Liquid. Be sure to mention any specific projects or campaigns where you’ve used these tools. Show us how you can leverage technology to enhance lifecycle communications!
Apply Through Our Website:We encourage you to apply directly through our career page. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our mission at Lime!
How to prepare for a job interview at Lime
✨Know Your Stuff
Before the interview, dive deep into Lime's mission and values. Understand their lifecycle management approach and how it aligns with their goal of shared, affordable, and carbon-free transportation. This will help you articulate how your experience can contribute to their vision.
✨Showcase Your Collaboration Skills
Since this role involves working closely with cross-functional teams, be ready to share examples of past collaborations. Highlight how you've successfully partnered with different departments to shape messaging strategies or execute campaigns, especially in a B2B2C context.
✨Demonstrate Your Technical Fluency
Brush up on your knowledge of Braze and its advanced capabilities, particularly Liquid. Be prepared to discuss how you've used these tools in previous roles to create dynamic communications and optimise customer journeys. Practical examples will make your expertise stand out.
✨Bring Data to the Table
Lime values data-driven decision-making, so come equipped with insights from your past experiences. Discuss how you've used data to inform your lifecycle marketing strategies, improve campaign performance, and drive engagement. This will show that you're not just creative but also analytical.
