Commercial Strategy Director in Worcester

Lime Talent is partnering with a high-growth global FMCG scale-up to hire a Global Commercial Strategy Director. This is a pivotal leadership role responsible for shaping the commercial strategy behind new product launches and driving international category growth.

Working closely with senior leadership, you’ll help define how innovation is brought to market globally — translating consumer and category insight into clear commercial strategies that unlock distribution, accelerate market entry and deliver sustainable growth. This role sits at the intersection of innovation, commercial strategy and execution, ensuring that new products move from concept through to successful launch and strong in-market performance across multiple regions and channels.

The Role

As Global Commercial Strategy Director, you will lead the commercial strategy behind new product launches and category expansion, ensuring innovation is successfully introduced and scaled across international markets. You will work cross-functionally across the organisation to align teams around a clear commercial roadmap, ensuring strong market entry and disciplined execution.

Key responsibilities include:

• Developing the global go-to-market strategy for new product launches and category expansion
• Translating consumer, category and customer insights into commercially viable strategies that drive distribution and growth
• Shaping the product and commercial roadmap, supporting innovation from early concept through to launch and ongoing optimisation
• Leading collaboration across sales, marketing, supply chain, product development and finance teams to ensure operational and commercial readiness
• Designing effective route-to-market strategies across retail, distribution and partner networks in international markets
• Creating strong customer propositions and commercial narratives to support successful retail launches
• Ensuring launches are delivered with pace and precision, aligning marketing activation, sales plans and supply chain readiness
• Monitoring key commercial metrics including distribution, sales performance and profitability, using insight to continuously improve performance
• Acting as a senior commercial voice within the business, contributing to long-term category and growth strategy

The Candidate

This role would suit a commercially driven consumer goods specialist who thrives in fast-paced, entrepreneurial environments and has experience bringing innovation to market. You will bring:

• Previous experience within FMCG in commercial strategy, product commercialisation, category development or go-to-market roles
• A track record of successfully launching and scaling products across retail channels
• Strong experience collaborating across sales, marketing, operations and product development teams
• The ability to translate consumer insight and commercial data into clear strategic direction
• Experience operating in international markets or working with global commercial models
• Excellent stakeholder management and the ability to influence senior leadership
• Experience working in a scale-up environment, helping launch and scale new product innovation
• Exposure to non-food consumer categories such as homecare, personal care or similar FMCG sectors

Why This Role?

Opportunities like this are rare. Only a small number of scale-up businesses reach the size and stage where they need a senior leader dedicated to shaping global commercial strategy and bringing innovation to market. If you’re currently in a challenger brand and feel you’ve outgrown the scale or scope of your role, or you’re looking for the chance to operate on a more international stage while still working in an entrepreneurial environment, this could be a great next step.

You’ll join a business that is scaling rapidly, with the freedom to influence how new products are commercialised globally and the chance to play a meaningful role in the next phase of its growth.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.