At a Glance
- Tasks: Lead shopper marketing strategies and deliver impactful campaigns across major retailers.
- Company: Join a leading international consumer goods business with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for career growth.
- Other info: Diverse and inclusive workplace committed to innovation and team strength.
- Why this job: Shape shopper behaviour and drive brand visibility in a dynamic environment.
- Qualifications: Experience in shopper marketing and strong stakeholder management skills.
The predicted salary is between 50000 - 60000 £ per year.
Location: Hybrid - 3 days in the office (Greater London)
We're working on behalf of a leading international consumer goods business to recruit a Shopper Marketing Controller. This is a high‑profile role sitting at the intersection of commercial, marketing and category teams, responsible for shaping and delivering best‑in‑class shopper activation strategies across some of the UK's largest grocery retailers.
This is an excellent opportunity for an experienced shopper marketing professional who enjoys combining strategic thinking with flawless execution. You'll play a key role in driving category growth, increasing brand visibility and delivering commercially impactful campaigns across both in‑store and online channels.
Key Responsibilities- Develop and lead omnichannel shopper marketing strategies across key retail customers
- Create and deliver annual shopper marketing plans aligned to commercial and brand objectives
- Manage shopper marketing investment and budgets, ensuring strong return on investment
- Lead the execution of retail media, in‑store activation and digital shopper campaigns
- Partner closely with Sales, Marketing, Category and Insights teams to identify growth opportunities
- Build strong relationships with retailer contacts, agency partners and media providers
- Define campaign KPIs and performance measurement frameworks, using insights to drive continuous improvement
- Lead the development of customised activation solutions, POS materials and in‑store execution strategies
- Coach and develop members of the shopper marketing team while driving best practice across the function
- Influence senior stakeholders and help shape the wider customer and channel strategy
We're looking for a commercially‑minded shopper marketing professional with a proven track record of delivering successful activation programmes within FMCG or consumer goods businesses.
You will ideally have:
- Significant experience within Shopper Marketing, Customer Marketing or Retail Media
- Strong understanding of omnichannel activation, including both physical and digital touchpoints
- Excellent commercial acumen and the ability to evaluate campaign performance and ROI
- Strong stakeholder management skills and experience working cross‑functionally
- Previous leadership or people management experience would be advantageous
- A passion for understanding shopper behaviour and turning insight into action
- The next role the successful person goes into will likely be in marketing or commercial so the ideal person will show a breadth of experience beyond shopper marketing
This is a rare opportunity to join a highly‑regarded consumer goods business in a role offering significant visibility, ownership and long‑term career development.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Shopper Marketing Controller employer: Lime Talent
Join a leading international consumer goods business that values innovation and diversity, offering a dynamic hybrid work environment in Greater London. As a Shopper Marketing Controller, you'll benefit from a culture that promotes collaboration across commercial, marketing, and category teams, while enjoying opportunities for professional growth and impactful career development. With a focus on strategic thinking and execution, this role provides the chance to shape shopper activation strategies and drive significant brand visibility in a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Controller
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lime Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lime Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lime Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lime Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Controller
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lime Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lime Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lime Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lime Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lime Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lime Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
