Regional Account Manager - Alcohol Free

We are working with a founder‑led alcohol free beer challenger that is growing fast within the premium on‑trade market and are looking for a Regional Account Manager to take ownership of the London territory, accelerating business presence and driving growth. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming a key figure in the business' success.

Your Responsibilities:

• New Business Development
  • Identify, approach, and secure new accounts within London’s premium on‑trade sector.
  • Build and manage a strong pipeline of high‑potential venues and groups.
  • Convert leads into listings through proactive, relationship‑focused selling.
  • Identify and engage key decision‑makers (e.g., operators, general managers, buyers) to progress opportunities efficiently.
• Territory Management & In‑Market Execution
  • Take ownership of the London territory, driving distribution, visibility, and sales performance.
  • Develop strong relationships at venue level to encourage product advocacy.
  • Ensure high standards of execution, including menu presence, staff engagement, and point‑of‑sale materials where appropriate.
  • Maintain a structured territory plan, balancing new business acquisition with account development to support repeat orders.
  • Work closely with distribution partners (e.g., wholesalers and field sales teams) to expand distribution and accelerate growth.
  • Conduct joint customer visits and trade days to generate leads and secure listings.
  • Ensure customers understand ordering processes and have consistent product availability.
• Reporting & Market Insight
  • Maintain accurate CRM records, pipeline updates, and forecasts.
  • Track activity levels and performance against targets.
  • Provide feedback on competitor activity, market trends, and customer insights to support wider commercial planning.

About You:

• Minimum 2 years’ experience in on‑trade field sales (ideally 3–4+ years); experience within premium beverages or FMCG preferred.
• Proven track record of securing new business and closing deals.
• Strong knowledge of the London hospitality market, particularly premium venues.
• Excellent communication and relationship‑building skills with hospitality decision‑makers.
• Ability to work independently, manage a territory effectively, and prioritise workload.
• Highly organised with strong follow‑up discipline and pipeline management.
• Based in London or within close proximity to the territory.
• Experience working with wholesalers or route‑to‑market partners to deliver joint growth.
• Established network within the London hospitality sector.

If you are energetic, proactive and driven to make a tangible impact in an ambitious business then we would love to hear from you. We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.