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- Tasks: Lead performance marketing and drive impactful campaigns in the entertainment and games space.
- Company: Exciting high-growth start-up with a focus on innovation and market presence.
- Benefits: Generous leave, flexible working, snacks, team events, and local discounts.
- Other info: Diverse and inclusive workplace encouraging applications from all backgrounds.
- Why this job: Join a rapidly scaling business and make a meaningful impact on its future success.
- Qualifications: Proactive, detail-oriented, and results-driven with a knack for strategy and execution.
The predicted salary is between 50000 - 65000 £ per year.
We are working with an exciting high growth start-up within the entertainment and games space that are looking for a Marketing Lead to oversee their performance marketing, taking on complete ownership of the function and accelerating their market presence. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.
Your Responsibilities:
- Develop and lead a direct-to-consumer paid social strategy.
- Plan, launch, and optimise campaigns across major social platforms to drive traffic and revenue, with a strong focus on achieving profitability from the first purchase.
- Optimise performance for lower-priced consumer products.
- Build and refine conversion funnels that work within tighter margins. Explore techniques such as upselling, landing page optimisation, and creative testing to improve average order value and reduce acquisition costs.
- Leverage high-performing organic content for paid growth.
- Collaborate with creative and marketing teams to turn top-performing organic content into scalable paid campaigns.
- Implement structured testing and experimentation. Continuously test and iterate across messaging, creatives, offers, audiences, and landing pages, using data-driven insights to inform decisions.
- Manage the full customer acquisition funnel. Oversee prospecting, retargeting, budget allocation, creative cycles, and performance tracking to maximise results.
- Focus on profitable growth. Prioritise contribution margin and sustainable acquisition costs, aiming to maintain efficient customer acquisition targets.
- Explore additional paid acquisition channels. Identify and test new platforms beyond core social channels, scaling those that demonstrate strong performance.
About You:
- A confident, proactive individual who takes ownership of both strategy and execution.
- Someone who brings forward new ideas and is comfortable testing and iterating.
- Strong attention to detail combined with strategic thinking.
- Resourceful and results-driven, with a focus on continuous improvement.
Benefits:
- Generous annual leave plus public holidays.
- Flexible working arrangement with a mix of office and remote days.
- Office located in a well-connected central area.
- Complimentary snacks and refreshments available on-site.
- Product perks provided throughout the year.
- Regular team events and social activities.
- Access to local discounts across food, fitness, and lifestyle services.
- Pension scheme to support long-term financial planning.
If you are collaborative, driven and eager to make a significant impact in a future market leader then we would love to hear from you. We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Marketing Lead employer: Lime Talent
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing successes. This will help you stand out and demonstrate your ability to drive results, especially in performance marketing.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show that you're not just interested in the role but also in how you can contribute to their growth and success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our exciting journey in the entertainment and games space.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the entertainment and games space shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about making an impact in this industry.
Tailor Your Experience: Make sure to highlight your relevant experience in performance marketing. We’re looking for someone who can take ownership of strategies, so be specific about your past successes and how they relate to the role of Marketing Lead.
Be Data-Driven: Since we value data-driven insights, include examples of how you've used analytics to optimise campaigns in the past. Show us how you’ve tested and iterated on strategies to achieve profitable growth.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Lime Talent
✨Know Your Metrics
As a Marketing Lead, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like customer acquisition cost, conversion rates, and return on ad spend. Be ready to discuss how you've used these metrics to drive successful campaigns in the past.
✨Showcase Your Creativity
This role requires someone who can think outside the box. Prepare examples of innovative campaigns you've led or contributed to. Highlight how you turned organic content into paid growth opportunities and any creative testing you've implemented to optimise performance.
✨Be Data-Driven
The company is looking for someone who uses data to inform decisions. Come prepared with examples of how you've used data analysis to refine marketing strategies. Discuss specific tools or methodologies you've employed to test and iterate on campaigns.
✨Demonstrate Collaboration Skills
Since this role involves working closely with creative and marketing teams, be ready to talk about your collaborative experiences. Share instances where teamwork led to successful outcomes, especially in developing and launching campaigns that drove traffic and revenue.