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- Tasks: Lead and develop the UK sales strategy for a fast-growing FMCG brand.
- Company: Exciting challenger brand backed by a larger organisation for growth.
- Benefits: Competitive salary, car allowance, and a 20% bonus.
- Why this job: Shape international growth while leading a high-performing sales team.
- Qualifications: Experience in sales leadership within FMCG and strong UK grocery relationships.
- Other info: Hybrid working model with opportunities for diverse candidates.
The predicted salary is between 72000 - 84000 £ per year.
Head of Sales Northern Home Counties (Hybrid) £90,000 - £100,000 + Car + 20% Bonus
We’re working with a fast-growing challenger brand that’s reached an exciting inflection point. The business has built strong UK traction and now benefits from the backing of a much larger organisation providing capital, infrastructure, and strategic support to accelerate the next phase of growth.
They’re now hiring a Head of Sales to lead the UK commercial agenda while helping shape a longer-term international growth strategy. This is a senior, hands-on role with real influence — suited to someone who enjoys building as much as managing.
The role:
- Own and deliver the UK sales strategy across grocery, convenience and foodservice
- Lead, coach, and develop a small but high-performing sales team
- Manage senior relationships with buyers, wholesalers, and key partners
- Drive range expansion, distribution gains, and profitable growth
- Work closely with the wider group to leverage scale, insight, and capability
- Contribute to international market planning and early-stage expansion
This role would suit someone who:
- Has led sales for an SME or challenger FMCG brand
- Brings strong relationships across UK grocery and convenience
- Is commercially sharp, with experience owning forecasts and budgets
- Enjoys operating with autonomy, pace, and accountability
- Is excited by the opportunity to help shape international growth
- Can work from a Northern Home Counties office on a hybrid basis
If you’re a sales leader who thrives in challenger environments and wants to help take a brand to its next stage, this is well worth a conversation.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Sales Executive - Food/FMCG in London employer: Lime Talent
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive - Food/FMCG in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Prepare for those interviews by researching the company and its competitors. Understand their products, market position, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can drive their sales strategy forward.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on quantifiable results. Did you increase sales by a certain percentage? Did you expand a product range successfully? Numbers speak volumes, so make sure to highlight your successes.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining the team. Let’s get you that dream role together!
We think you need these skills to ace Sales Executive - Food/FMCG in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales Executive in the FMCG sector. Highlight your experience with sales strategies, team leadership, and relationship management to show us you’re the perfect fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re excited about this role and how your background aligns with our needs. Be genuine and let your personality come through!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you’ve driven sales growth or improved team performance in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lime Talent
✨Know Your Numbers
As a Sales Executive, you'll need to demonstrate your commercial acumen. Brush up on your sales forecasts, budgets, and any relevant metrics from your previous roles. Be ready to discuss how you've driven profitable growth and what strategies you used to achieve it.
✨Build Relationships
This role involves managing senior relationships with buyers and key partners. Before the interview, research the company’s current partnerships and think about how you can leverage your existing relationships in the FMCG sector to benefit their sales strategy.
✨Showcase Your Leadership Style
Since you'll be leading a small but high-performing sales team, be prepared to talk about your leadership approach. Share specific examples of how you've coached and developed team members in the past, and how you plan to inspire your future team.
✨Embrace the Challenger Mindset
This position is all about thriving in a challenger environment. Reflect on your experiences in similar settings and be ready to discuss how you’ve navigated challenges and seized opportunities for growth. Show them you're excited about shaping the brand's international growth!
