At a Glance
- Tasks: Lead brand and campaign strategies to boost customer engagement and revenue growth.
- Company: Join a leading consumer leisure business with a dynamic, inclusive culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Shape marketing strategies and make a real impact on well-known consumer brands.
- Qualifications: Proven experience in senior marketing roles and strong leadership skills.
The predicted salary is between 75000 - 85000 £ per year.
Location: London (Hybrid)
Salary: £75,000 - £85,000 + Benefits
We’re working with a leading consumer leisure business to recruit a Head of Brand & Campaigns. This is a newly created leadership role within a well-known multi-site business, responsible for translating commercial priorities into clear, customer-focused marketing plans that drive engagement, footfall and revenue growth across multiple brands. You’ll lead the planning, prioritisation and execution of marketing activity across the business, ensuring teams, budgets and resources are aligned behind the opportunities that will have the greatest commercial impact. This role would suit an experienced marketing leader with a strong background in campaign planning, brand marketing or commercial marketing, who enjoys operating at the intersection of strategy and execution.
Key Responsibilities
- Own the development and delivery of short, medium and long-term marketing plans aligned to business objectives.
- Translate trading priorities, customer insights and commercial opportunities into actionable marketing roadmaps.
- Lead campaign planning across key trading periods, seasonal events, customer propositions and brand initiatives.
- Drive alignment across marketing, digital, creative and operational teams to ensure campaigns are delivered effectively.
- Manage marketing priorities, budgets and resources to maximise commercial return.
- Lead and develop a team of Marketing Managers, creating clear accountability and focus.
- Partner closely with senior stakeholders across marketing, operations and the wider business.
- Use customer, market and performance data to inform planning decisions and optimise future activity.
- Continuously identify opportunities to improve marketing effectiveness, customer experience and commercial performance.
About You
To be successful in this role, you'll ideally have:
- Significant experience in a senior marketing leadership role within a consumer-facing business.
- A strong background in campaign planning, brand marketing or commercial marketing.
- Experience leading and developing high-performing marketing teams.
- Strong commercial acumen and a track record of delivering measurable business results.
- Excellent stakeholder management skills, with the ability to influence at senior leadership level.
- Experience managing multiple priorities within a fast-paced environment.
- The ability to balance strategic thinking with hands-on delivery.
- Experience within retail, hospitality, leisure, entertainment or other multi-site consumer businesses would be advantageous.
This is an excellent opportunity to join a highly successful business in a visible leadership role where you'll play a key part in shaping marketing strategy, improving customer engagement and driving commercial performance across a portfolio of well-known consumer brands. We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Head of Brand in London employer: Lime Talent
Join a leading consumer leisure business in London as the Head of Brand & Campaigns, where you'll thrive in a dynamic hybrid work environment that champions creativity and collaboration. With a strong focus on employee growth, you will have the opportunity to lead a talented marketing team while driving impactful campaigns across multiple well-known brands. The company fosters a diverse and inclusive culture, ensuring that every voice is heard and valued, making it an exceptional place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lime Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lime Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lime Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lime Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lime Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lime Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lime Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lime Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lime Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lime Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
