At a Glance
- Tasks: Drive online sales growth by enhancing customer journeys and optimising conversion rates.
- Company: Join a premium food brand focused on health and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on data-driven decision making.
- Why this job: Make a real impact on brand growth while working with creative teams.
- Qualifications: Experience in digital marketing and a passion for consumer brands.
The predicted salary is between 45000 - 55000 £ per year.
- DTC Growth Manager
- Greater London
£We're partnering with a premium food business with a portfolio of well-established, health-focused brands to recruit a DTC Manager.
This is a commercially focused role for someone who understands how to grow an online consumer business.
Rather than managing the technical aspects of a website, you'll be responsible for increasing sales by improving the customer journey, driving conversion, increasing average order value, and building customer loyalty.
Working closely with the Marketing, Creative and Commercial teams, you'll develop and execute initiatives that improve acquisition, retention and lifetime value, using data and customer insight to inform decisions.
Own the commercial performance of the DTC channel, delivering sales and growth targets.
Plan and deliver promotional campaigns, product launches and trading activity across the website.
Work closely with the CRM and Marketing teams to optimise customer acquisition, retention and repeat purchase.
Analyse website, customer and campaign performance using platforms such as Shopify, GA4 and Klaviyo, turning insights into actionable recommendations.
Identify opportunities to improve the online customer journey through testing, merchandising and optimisation.
Manage the relationship with external web development partners, prioritising enhancements that deliver commercial impact.
Support the ongoing development of loyalty, subscription and retention programmes.
A strong understanding of digital marketing, CRM and customer retention.
Experience improving conversion, average order value and repeat purchase through commercial initiatives.
Confidence using analytics to identify opportunities and measure performance.
A commercial mindset with a passion for building brands and delivering online growth.
Experience within a consumer brand would be advantageous but isn't essential.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Lime Talent is acting as an employment agency in relation to this vacancy.
Lime Talent is a recruitment agency specialising in the consumer goods industry.
By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at
Growth Manager - Website in London employer: Lime Talent
Join a dynamic and innovative food brand that prioritises creativity and quality in redefining consumer food experiences. With a strong commitment to employee development, we offer a collaborative work culture where your ideas can flourish, alongside competitive benefits and opportunities for career advancement. Located in a vibrant area, our team thrives on passion and dedication, making it an exciting place to contribute to meaningful product innovations.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager - Website in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lime Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lime Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lime Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lime Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Manager - Website in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lime Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lime Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lime Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lime Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lime Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lime Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
