At a Glance
- Tasks: Drive online sales growth and enhance customer experiences for a premium food brand.
- Company: Join a leading health-focused food business in Greater London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and leverage data to drive results.
- Why this job: Make a real impact on customer loyalty and brand success in the digital space.
- Qualifications: Experience in digital marketing, CRM, and a passion for online growth.
The predicted salary is between 45000 - 55000 £ per year.
- DTC Growth Manager
- Greater London
£We're partnering with a premium food business with a portfolio of well-established, health-focused brands to recruit a DTC Manager.
This is a commercially focused role for someone who understands how to grow an online consumer business.
Rather than managing the technical aspects of a website, you'll be responsible for increasing sales by improving the customer journey, driving conversion, increasing average order value, and building customer loyalty.
Working closely with the Marketing, Creative and Commercial teams, you'll develop and execute initiatives that improve acquisition, retention and lifetime value, using data and customer insight to inform decisions.
Own the commercial performance of the DTC channel, delivering sales and growth targets.
Plan and deliver promotional campaigns, product launches and trading activity across the website.
Work closely with the CRM and Marketing teams to optimise customer acquisition, retention and repeat purchase.
Analyse website, customer and campaign performance using platforms such as Shopify, GA4 and Klaviyo, turning insights into actionable recommendations.
Identify opportunities to improve the online customer journey through testing, merchandising and optimisation.
Manage the relationship with external web development partners, prioritising enhancements that deliver commercial impact.
Support the ongoing development of loyalty, subscription and retention programmes.
A strong understanding of digital marketing, CRM and customer retention.
Experience improving conversion, average order value and repeat purchase through commercial initiatives.
Confidence using analytics to identify opportunities and measure performance.
A commercial mindset with a passion for building brands and delivering online growth.
Experience within a consumer brand would be advantageous but isn't essential.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Lime Talent is acting as an employment agency in relation to this vacancy.
Lime Talent is a recruitment agency specialising in the consumer goods industry.
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Growth Manager - CRM in London employer: Lime Talent
Join a dynamic and innovative food brand that prioritises creativity and quality in redefining consumer food experiences. With a strong commitment to employee development, we offer a collaborative work culture where your ideas can flourish, alongside competitive benefits and opportunities for career advancement. Located in a vibrant area, our team thrives on passion and dedication, making it an exciting place to contribute to meaningful product innovations.
