Digital Marketing Manager in London

Our client is an exciting BCorp certified health-based beverage company with ambitious growth forecasts who are now looking to expand their marketing team, bringing on board a Digital Marketing Manager to help retain and expand their customer base and drive business growth going forward.

Responsibilities:

• Manage the day-to-day performance of a Shopify-based e-commerce site, ensuring content, visuals, and storytelling are consistently aligned with brand standards across the full customer journey.
• Identify and implement website optimisations to improve usability, conversion rates, and overall customer experience.
• Own online merchandising, including product launches, bundles, and cross-sell opportunities, with a focus on improving key performance metrics.
• Lead the subscription experience through Recharge, optimising the journey to increase retention and customer lifetime value.
• Oversee the loyalty programme in partnership with Marketing and Customer Service to deliver a strong customer experience while supporting commercial goals.
• Analyse digital performance data and share clear, actionable insights to drive continuous improvement.
• Manage the Amazon agency to maximise marketplace performance in line with wider brand and marketing strategy.
• Depending on experience, take ownership of or manage agency support across:

• Paid digital campaigns in collaboration with Brand and Content teams
• CRM and email marketing via Klaviyo, including flows and segmentation
• SEO strategy focused on driving sustainable organic growth

About You:

• Brings several years of hands-on experience in e-commerce and digital marketing, with a strong understanding of how online performance drives growth.
• Comfortable working with leading e-commerce and CRM platforms, including Shopify, Klaviyo, and subscription technology.
• Experienced in managing paid media across major platforms such as Meta and Google.
• Highly analytical and inquisitive, with a natural tendency to explore data and turn insights into practical solutions.
• Takes a customer-first approach, balancing functionality and visual presentation to deliver intuitive digital experiences.
• Well organised with the ability to manage multiple projects effectively in a fast-paced environment.
• Proactive, optimistic, and action-oriented, with a strong sense of ownership.
• Motivated by a genuine interest in health, wellness, and purpose-led food and drink brands.

If you are commercially driven, passionate about health and wellness, and eager to make a tangible impact in a high growth ambitious business then we would love to hear from you.

We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.