At a Glance
- Tasks: Lead shopper marketing strategies to enhance customer engagement and drive commercial success.
- Company: Dynamic retail brand with a focus on innovation and customer experience.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team committed to innovation and collaboration.
- Why this job: Make a real impact on how millions shop and interact with a leading brand.
- Qualifications: Experience in retail marketing and a passion for understanding customer behaviour.
The predicted salary is between 63000 - 77000 £ per year.
Location: London, 3 days a week in the office
We're searching for an exceptional retail marketing leader to take ownership of shopper marketing across a complex, fast-moving retail environment where every customer interaction matters. This is an opportunity to influence how millions of customers engage with a household retail brand - creating seamless experiences that connect commercial priorities with customer needs across an extensive store network. You’ll inherit a broad and varied remit, giving you the platform to drive innovation, challenge existing thinking and build marketing programmes that deliver measurable commercial results.
Where You’ll Add Value
Success in this role isn’t measured by the number of campaigns you deliver- it’s about the impact those campaigns have on the customer journey and the commercial performance of the business. You’ll be trusted to:
- Create marketing strategies that influence purchasing behaviour.
- Ensure stores are equipped with compelling, consistent customer communications.
- Identify new opportunities to improve how customers discover, shop and engage with the brand.
- Work collaboratively with commercial, retail and operational teams to maximise key trading moments.
- Introduce new ideas that improve effectiveness while simplifying delivery.
You’ll also play a key role in developing future capabilities across shopper marketing, retail activation and customer engagement.
About You
You’re likely to be someone who enjoys operating where marketing meets commerce. You understand that great shopper marketing isn’t just about creative ideas - it’s about knowing what motivates customers, influencing behaviour and delivering tangible business outcomes. You’ll probably have built your career within retail or another customer-focused environment where pace, collaboration and commercial thinking are essential.
We’re particularly interested in leaders who have experience:
- Developing shopper or retail marketing strategies across multiple locations.
- Working closely with commercial or trading teams to deliver shared objectives.
- Leading diverse teams through periods of change and growth.
- Using customer insight and performance data to shape decision-making.
- Influencing senior stakeholders and bringing different functions together.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Head of Shopper Marketing employer: Lime Talent
Join a dynamic and innovative food brand that prioritises creativity and quality in redefining consumer food experiences. With a strong commitment to employee development, we offer a collaborative work culture where your ideas can flourish, alongside competitive benefits and opportunities for career advancement. Located in a vibrant area, our team thrives on passion and dedication, making it an exciting place to contribute to meaningful product innovations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Shopper Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lime Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lime Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lime Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lime Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Shopper Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lime Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lime Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lime Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lime Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lime Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lime Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
