Head of Marketing - Fashion

Greater London / South East (3 days in office)

Lime Talent is partnering with a leading international fashion retailer to recruit a Head of Marketing focused on their menswear category.

This is a senior fashion marketing role with responsibility for shaping the menswear marketing strategy, leading major campaigns and growing customer engagement and sales.

Working closely with the commercial team, you’ll turn product ranges, customer insight and fashion trends into compelling campaigns. You’ll lead a marketing team and oversee significant investment, balancing longer-term brand building with seasonal launches and trading priorities.

Key responsibilities:

• Develop and lead the menswear marketing strategy, identifying opportunities to reach new audiences and strengthen relationships with existing customers.
• Lead seasonal campaigns, product launches and collaborations, overseeing everything from the initial brief and creative development through to production, delivery and measurement.
• Work closely with Buying and Merchandising to align marketing with upcoming ranges, product priorities and commercial objectives.
• Bring menswear stories to life across paid media, digital, social, PR and stores, creating a consistent and engaging customer experience.
• Manage the marketing budget, allocating investment effectively and evaluating its impact on customer growth and sales.
• Use customer research, shopping behavior and cultural insight to shape campaigns and respond to changing fashion trends.
• Lead and develop the marketing team, building strong relationships with agencies and senior stakeholders across the business.

This role would suit someone who:

• Has senior marketing experience within fashion retail or a clothing or lifestyle brand.
• Has a strong track record of delivering integrated consumer campaigns, combining creative storytelling with measurable commercial results.
• Understands fashion trends, cultural influences and what motivates menswear customers.
• Has experience managing creative and media agencies, with strong judgement throughout campaign development and production.
• Is comfortable working closely with buying and commercial teams and influencing decisions at Director level.
• Has led and developed teams and managed substantial marketing budgets.

If you’re looking for an opportunity to lead a category marketing function within a fast growing international retailer.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

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