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- Tasks: Lead exciting marketing projects from insight to launch for a global FMCG brand.
- Company: Join a high-profile FMCG business known for innovation and growth.
- Benefits: Enjoy a competitive salary, diverse workplace, and opportunities for career development.
- Why this job: Be part of a dynamic team shaping brand strategies and making an impact in the market.
- Qualifications: Degree level education and marketing experience in FMCG or retail required.
- Other info: We value diversity and encourage applicants from all backgrounds.
The predicted salary is between 48000 - 55000 £ per year.
We’re seeking a Brand Manager to drive key marketing initiatives across a high-profile product portfolio with a global FMCG business. You will lead projects from consumer insight to product launch, manage brand performance, and support growth strategies across major UK retailers. This role offers exposure to the full marketing mix and collaboration with both local and global teams.
Responsibilities:
- Lead the development and execution of through-the-line activations, including both locally led and globally driven campaigns.
- Implement the market communications model across ATL and BTL channels, including shopper marketing, PR, and social media touchpoints.
- Oversee the timely and effective delivery of digital marketing activations in close collaboration with the media team and media agency.
- Manage the activation partnership between our clients and other brands, including the creation and execution of retail activations and future strategic planning.
- Support the Senior Brand Manager in managing the product portfolio and broader cross-brand initiatives, including alignment with related product lines.
- Coordinate with wider category teams to ensure consistent and aligned category and brand strategy across portfolios.
- Act as a key point of contact for local and global stakeholders, demonstrating strong leadership in category and brand management.
- Ensure alignment with key stakeholders on strategic direction, project planning, and approval processes.
- Represent UK market needs within the global category and brand team, helping shape the global agenda to reflect local priorities.
- Lead the preparation and presentation of monthly category health updates.
Qualifications:
- Educated to degree level – or equivalent.
- Marketing experience, ideally within FMCG or retail environment.
- Proven experience in brand building and new product development (NPD), with strong project management skills.
- Solid commercial acumen and analytical capability, with experience using tools such as Nielsen, IRI, or Kantar to derive actionable insights.
- Excellent relationship-building skills and the ability to work effectively across cross-functional teams.
If you’re looking to join a high-growth brand and play a pivotal role in shaping its UK strategy, we’d love to hear from you.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Brand Manager employer: Lime Talent
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG marketing. Understanding current consumer behaviours and market dynamics will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG sector. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities within their companies.
✨Tip Number 3
Prepare to discuss specific examples of successful brand campaigns you've been involved in. Highlight your role, the strategies you implemented, and the results achieved to showcase your expertise.
✨Tip Number 4
Research the company’s brand portfolio and recent marketing initiatives. Being able to speak knowledgeably about their products and strategies will set you apart as a candidate who is genuinely interested in the role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Brand Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in FMCG or retail environments. Emphasise your brand building and new product development skills, along with any project management experience.
Write a Strong Cover Letter: In your cover letter, express your passion for brand management and how your background makes you a perfect fit for the role. Mention specific examples of past successes in similar positions and how they relate to the responsibilities outlined in the job description.
Highlight Analytical Skills: Since the role requires strong analytical capabilities, be sure to mention your experience with tools like Nielsen, IRI, or Kantar. Provide examples of how you've used data to drive insights and inform marketing strategies.
How to prepare for a job interview at Lime Talent
✨Showcase Your Brand Building Experience
Be prepared to discuss specific examples of how you've successfully built brands in the past. Highlight your experience with new product development and any campaigns you've led, as this will demonstrate your capability to drive key marketing initiatives.
✨Understand the FMCG Landscape
Research the current trends and challenges within the FMCG sector. Being knowledgeable about market dynamics and consumer behaviour will show that you're not only passionate about the role but also well-informed about the industry.
✨Demonstrate Analytical Skills
Familiarise yourself with tools like Nielsen, IRI, or Kantar, as these are crucial for deriving actionable insights. Be ready to discuss how you've used data to inform your marketing strategies and decision-making processes.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working with various teams, think of examples where you've successfully collaborated across functions. Highlight your relationship-building skills and how you’ve managed stakeholder expectations in previous roles.
