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For Companies At a Glance
- Tasks: Lead brand growth and innovation for iconic beverage brands in a dynamic marketplace.
- Company: Global drinks business known for quality, sustainability, and a diverse portfolio.
- Benefits: Competitive salary, bonus opportunities, and a collaborative work environment.
- Why this job: Shape the future of beloved brands and engage with the next generation of consumers.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for brand building.
- Other info: Join a diverse team committed to innovation and career growth.
The predicted salary is between 40000 - 60000 £ per year.
This leading global drinks business is recognised for their diverse portfolio of iconic and innovative brands enjoyed by millions of consumers worldwide. With operations spanning international markets, they are committed to quality, sustainability, and growth - both for their brands and for their people. Their success is built on a passion for beverages, strong customer partnerships, and an entrepreneurial spirit that drives us to lead and shape the drinks industry.
About the Role
This business is seeking an ambitious and strategic Brand Manager to join their UK Marketing team and lead the growth of a portfolio of well-loved consumer brands within the beverage category. This is a standout opportunity for someone who combines creativity with commercial focus, thrives on innovation, and brings energy to shaping the future of a dynamic marketplace.
In this role, you’ll define long-term brand direction, champion breakthrough innovation, and deliver meaningful consumer experiences across the UK’s largest retail channels. You will play a central part in attracting the next generation of shoppers, ensuring the portfolio continues to stand out in a competitive category.
Key Responsibilities
- Set the strategic vision: Establish the long-term brand positioning and portfolio strategy. Ensure future plans align with evolving consumer trends and broader business objectives.
- Lead innovation and renovation: Identify whitespace opportunities and build a robust long-term innovation pipeline. Manage project delivery from concept to launch, spanning product development, packaging, and go-to-market execution. Develop and implement breakthrough renovation plans that strengthen brand relevance.
- Accelerate recruitment of new consumers: Create targeted strategies to engage younger audiences and emerging consumer segments. Develop initiatives that attract the next generation of category entrants.
- Turn insights into action: Analyse consumer, customer, and category performance. Translate insights into clear strategies that adapt to changing market dynamics.
- Build compelling brand communication: Partner with creative, equity, and communication teams to develop impactful campaigns across digital, in-store, and experiential marketing channels.
- Collaborate cross-functionally: Work closely with Sales, Category, Supply Chain, Finance, and Global Marketing to ensure aligned and seamless execution. Foster strong relationships and influence stakeholders at multiple levels.
- Manage financial performance: Develop business cases for innovation and renovation projects. Track financial performance, monitor P&L impacts, and ensure delivery of commercial targets.
About You
- Experience in Marketing, ideally within FMCG, with a strong grounding in brand building and portfolio management.
- Practical knowledge of digital marketing and shopper activation, including campaign development and execution.
- Strong analytical mindset with the ability to turn data into meaningful strategies.
- Proven project management experience, comfortable leading cross-functional initiatives from planning to delivery.
- Excellent communication and relationship-building skills, with a collaborative, team-oriented approach.
- Proactive, self-starting attitude with the confidence to navigate ambiguity.
- Resilient, adaptable, and energised by working in a fast-paced, growth-driven environment.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Brand Manager employer: Lime Talent
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas on how you would approach brand management for their products. This will demonstrate your passion and strategic thinking.
✨Tip Number 3
Be ready to discuss data! Brush up on your analytical skills and be prepared to talk about how you've used insights to drive brand strategies in the past. Companies love candidates who can turn numbers into actionable plans.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, applying directly shows your enthusiasm for the company and helps us keep track of your application.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for Beverages: When you're writing your application, let your love for drinks shine through! Share any experiences or insights that connect you to the beverage industry. We want to see that entrepreneurial spirit and creativity that drives us.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in brand building and portfolio management, especially within FMCG. We’re looking for someone who can align with our vision, so show us how you fit!
Be Data-Driven: We love a strong analytical mindset! In your application, mention specific examples of how you've turned data into actionable strategies. This will demonstrate your ability to adapt to changing market dynamics, which is key for us.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Lime Talent
✨Know Your Brands Inside Out
Before the interview, dive deep into the company's portfolio. Familiarise yourself with their iconic brands and recent innovations. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've set brand strategies in the past. Be ready to discuss how you identified market opportunities and turned insights into actionable plans. This is crucial for a Brand Manager role!
✨Demonstrate Your Creativity
Think of innovative ideas that could enhance the brand's presence in the market. Whether it's a unique campaign or a fresh approach to engaging younger audiences, having creative suggestions will impress the interviewers.
✨Build Relationships on the Spot
Since collaboration is key in this role, be prepared to discuss how you've successfully worked with cross-functional teams. Highlight your communication skills and how you’ve influenced stakeholders in previous projects.
