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For Companies At a Glance
- Tasks: Manage key accounts, drive sales growth, and secure new product listings.
- Company: Join a leading wine company making waves in the wholesale and convenience sector.
- Benefits: Enjoy a competitive salary of £70k plus benefits and flexible working options.
- Why this job: Be part of a dynamic team, influence brand visibility, and make impactful decisions.
- Qualifications: Experience in national account management, preferably in FMCG or beverages, is essential.
- Other info: A passion for wine is a bonus; WSET qualifications are desirable but not required.
The predicted salary is between 42000 - 84000 £ per year.
Position: Senior National Account ManagerLocation: London (3 days a week)Salary: Up to £75k + BonusThe CompanyThis established global beauty business offers a wide range of products across cosmetics, skincare, hair care, and fragrance. Their portfolio includes well-known consumer and professional brands, sold in numerous countries worldwide through multiple retail channels. The company is focused on modernising operations, revitalising core brands, and enhancing innovation and digital capabilities to remain competitive in a dynamic and fast-moving market.
The RoleWe are seeking a driven and commercially minded Senior National Account Manager to join the sales team. This role is perfect for someone who thrives in a fast-paced, competitive environment and is motivated by delivering outstanding commercial results. You will manage all aspects of the customer relationship – from forecasting and financial ownership to joint business planning and in-store execution – ensuring strategic brand growth and strong customer partnerships.
Account Management & Sales Delivery
Own the commercial delivery of sales, gross sales value, trade spend and net sales value in line with budget targets.
Achieve sales and profit objectives across the assigned brand portfolio and accounts.
Develop, execute and measure Joint Business Plans (JBP) to track progress against KPI targets including profitability, forecast accuracy and sales.
Lead negotiations across JBPs, promotional plans, trade terms, space & location, and new launches.
Customer Relationships & Strategy
Build, strengthen and maintain strong relationships with key retail customers and external partners.
Develop and implement commercial strategies across ranges, customers, digital platforms and promotional frameworks.
Ensure regular contact and alignment between wider internal teams and customer counterparts.
Forecasting, Planning & Analysis
Deliver accurate financial and volume forecasts, including ongoing account performance tracking.
Conduct robust stockholding analysis (warehouse and in-store) to optimise supply and minimise risk.
Work closely with customer managers and marketing teams to deliver high-quality promotional plans.
Commercial Ownership & Internal Leadership
Full P&L responsibility for designated accounts.
Oversee invoice, credit and trade spend management.
Provide insight, recommendations and solutions to internal business teams to continuously improve account performance.
Manage and develop one direct report (National Account Executive / Sales Admin support).
Skills & Experience RequiredPersonal Competencies
Strong commercial acumen with the ability to build credible, influential business relationships.
Highly results-driven, competitive and motivated by exceeding financial targets.
Exceptional negotiation and strategic thinking abilities.
Adaptable, creative and able to manage multiple priorities under pressure.
Confident communicator with strong written and presentation skills.
Effective leader with experience developing and coaching direct reports.
Strong understanding of the in-store environment, promotional mechanics and POS execution.
Ability to influence internal and external stakeholders positively.
Self-motivated with a proactive, positive mindset.
Technical Skills
Highly numerate with strong analytical capability.
Solid understanding of P&Ls, forecasting and demand planning.
Strong computer literacy, especially in Excel and PowerPoint.
Qualifications & Experience
Degree-level education.
Proven experience in sales within cosmetics, health & beauty or FMCG at NAM or SNAM level.
Experience managing a major high-street retailer; Boots experience is strongly preferred.
Track record of delivering commercial success and driving team development.
Key account management and negotiation training desirable.
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Senior National Account Manager employer: Lime Talent Ltd
Contact Detail:
Lime Talent Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager
✨Tip Number 1
Network with professionals in the wine and FMCG sectors. Attend industry events, trade shows, or wine tastings to meet potential contacts who can provide insights or referrals for the Senior National Account Manager role.
✨Tip Number 2
Research the key players in the wholesale and convenience sectors, such as Bestway and Booker. Understanding their business models and current market trends will help you tailor your approach during interviews and discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed relationships and driven sales growth in previous roles. Highlight your negotiation skills and any successful joint business plans you've executed.
✨Tip Number 4
Stay updated on the latest trends in the wine industry and FMCG sector. Being knowledgeable about current market dynamics will not only impress during interviews but also demonstrate your passion for the role.
We think you need these skills to ace Senior National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in national account management, particularly within the FMCG sector. Emphasise your achievements in managing wholesale and convenience customers, showcasing any specific results you've driven.
Craft a Compelling Cover Letter: Write a cover letter that directly addresses the key responsibilities outlined in the job description. Use specific examples from your past experiences to demonstrate your strategic thinking, relationship-building skills, and negotiation successes.
Showcase Analytical Skills: In your application, mention your analytical skills and provide examples of how you've used data to drive decisions and strategies in previous roles. This is crucial for demonstrating your ability to translate insights into actionable plans.
Highlight Industry Knowledge: If you have a passion for wine or relevant industry knowledge, make sure to include this in your application. Mention any WSET qualifications or experiences that relate to the wine and beverages sector to stand out as a candidate.
How to prepare for a job interview at Lime Talent Ltd
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the wine company and its position within the FMCG sector. Understand their product range, key competitors, and market trends. This knowledge will help you demonstrate your interest and show how you can contribute to their growth.
✨Prepare for Negotiation Scenarios
Given the importance of negotiation skills in this role, prepare for potential scenarios you might face during the interview. Think about past experiences where you successfully negotiated terms or resolved conflicts, and be ready to discuss these examples in detail.
✨Showcase Your Analytical Skills
As the role requires strong analytical skills, be prepared to discuss how you've used data to drive decisions in previous positions. Bring examples of how you've translated data into actionable insights that led to successful outcomes.
✨Demonstrate Relationship-Building Abilities
This position focuses heavily on managing relationships with key decision-makers. Be ready to share specific examples of how you've built and maintained strong partnerships in the past, particularly in wholesale or convenience sectors.
