At a Glance
- Tasks: Lead performance marketing and optimise campaigns to drive traffic and revenue.
- Company: Exciting high-growth start-up in the entertainment and games space.
- Benefits: Generous leave, flexible working, snacks, team events, and local discounts.
- Other info: Join a collaborative team and explore new ideas while testing and iterating.
- Why this job: Make a meaningful impact in a rapidly scaling business at a key growth stage.
- Qualifications: Confident, proactive, detail-oriented, and results-driven with strategic thinking.
The predicted salary is between 65000 - 75000 € per year.
We are working with an exciting high growth start‑up within the entertainment and games space that are looking for a Marketing Lead to oversee their performance marketing, taking on complete ownership of the function and accelerating their market presence. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.
Your Responsibilities:
- Develop and lead a direct-to-consumer paid social strategy.
- Plan, launch, and optimise campaigns across major social platforms to drive traffic and revenue, with a strong focus on achieving profitability from the first purchase.
- Optimise performance for lower‑priced consumer products.
- Build and refine conversion funnels that work within tighter margins.
- Explore techniques such as upselling, landing page optimisation, and creative testing to improve average order value and reduce acquisition costs.
- Leverage high‑performing organic content for paid growth.
- Collaborate with creative and marketing teams to turn top‑performing organic content into scalable paid campaigns.
- Implement structured testing and experimentation.
- Continuously test and iterate across messaging, creatives, offers, audiences, and landing pages, using data‑driven insights to inform decisions.
- Manage the full customer acquisition funnel.
- Oversee prospecting, retargeting, budget allocation, creative cycles, and performance tracking to maximise results.
- Focus on profitable growth.
- Prioritise contribution margin and sustainable acquisition costs, aiming to maintain efficient customer acquisition targets.
- Explore additional paid acquisition channels.
- Identify and test new platforms beyond core social channels, scaling those that demonstrate strong performance.
About You:
- A confident, proactive individual who takes ownership of both strategy and execution.
- Someone who brings forward new ideas and is comfortable testing and iterating.
- Strong attention to detail combined with strategic thinking.
- Resourceful and results‑driven, with a focus on continuous improvement.
Benefits:
- Generous annual leave plus public holidays.
- Flexible working arrangement with a mix of office and remote days.
- Office located in a well‑connected central area.
- Complimentary snacks and refreshments available on‑site.
- Product perks provided throughout the year.
- Regular team events and social activities.
- Access to local discounts across food, fitness, and lifestyle services.
- Pension scheme to support long‑term financial planning.
If you are collaborative, driven and eager to make a significant impact in a future market leader then we’d love to hear from you.
Marketing Lead employer: Lime Talent Ltd
Join a dynamic and innovative start-up in the heart of London, where your role as Marketing Lead will not only allow you to shape the future of performance marketing but also contribute significantly to the company's growth trajectory. With a flexible working arrangement, generous annual leave, and a vibrant office culture that promotes collaboration and creativity, this is an excellent opportunity for those looking to make a meaningful impact while enjoying a range of employee benefits and local discounts.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing successes. This is your chance to demonstrate how you can drive traffic and revenue, just like the role requires.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Think about how you can discuss your experience with performance marketing and optimisation strategies in a way that aligns with what they’re looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Lead role. Highlight your experience in performance marketing and any successful campaigns you've led. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for the entertainment and games space, and explain why you're the perfect fit for this role. We love seeing enthusiasm and creativity in applications.
Showcase Your Results:When detailing your past experiences, focus on the results you've achieved. Use numbers and metrics to demonstrate your impact on previous campaigns. We’re all about data-driven insights, so show us what you’ve got!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. We can’t wait to hear from you!
How to prepare for a job interview at Lime Talent Ltd
✨Know Your Marketing Metrics
Before the interview, brush up on key performance indicators relevant to performance marketing. Be ready to discuss how you’ve used metrics like customer acquisition cost and return on ad spend in your previous roles. This shows you’re not just a creative thinker but also data-driven.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led, especially those that involved direct-to-consumer strategies. Highlight your role in optimising conversion funnels and any innovative techniques you employed to boost average order value. Real-life success stories resonate well!
✨Be Ready to Discuss Testing Strategies
Since the role involves structured testing and experimentation, come equipped with examples of how you’ve implemented A/B testing or other optimisation strategies in past campaigns. Discuss what you learned from these tests and how they informed your future decisions.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with creative and marketing teams. Share experiences where you collaborated effectively to turn organic content into paid campaigns. Emphasise your proactive approach and how you bring new ideas to the table while valuing team input.
