At a Glance
- Tasks: Lead creative content strategies and drive audience engagement across digital platforms.
- Company: Exciting high-growth start-up in the entertainment and games industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a collaborative environment with significant impact on company success.
- Why this job: Join a dynamic team and shape the future of viral content in a rapidly scaling business.
- Qualifications: Experience in viral content creation and strong understanding of digital audience behaviour.
The predicted salary is between 60000 - 80000 € per year.
We are working with an exciting high growth start-up within the entertainment and games space that are looking for a Content Lead to manage their owned content team, accelerating visibility and driving views on their content. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.
Your Responsibilities:
- Creative Leadership: Define and oversee the creative vision across all in-house content formats and product lines, ensuring consistent, high-performing output at scale. Lead experimentation across new content types, including emerging digital formats, AI-assisted content, short-form trends, and other innovative approaches. Establish a structured testing programme: develop hypotheses, run experiments, capture insights, and scale successful concepts.
- Operations, Systems & Distribution: Build and manage the systems that support content production, including scheduling, publishing rhythms, and distribution processes. Implement a reporting structure where channel leads analyse performance data and share key insights on a regular basis. Make informed decisions on content output based on demand signals, product availability, and revenue projections.
- Performance & Collaboration: Share top-performing formats and insights with paid media and partnership teams to improve campaign effectiveness and creative direction. Take ownership of overall performance targets across a multi-channel portfolio, driving large-scale audience growth. Develop a framework to connect content performance with commercial outcomes, ensuring measurable impact on revenue.
- Team Leadership & Growth: Manage junior team members and support future hiring as the function expands. Lead recruitment processes and help shape the team structure over time. Provide regular feedback to senior leadership on performance, resource needs, and growth opportunities.
About You:
- Confidence in proposing bold ideas and taking full ownership from concept through to results.
- A proactive, resourceful mindset with strong strategic and executional skills.
- A deep understanding of viral content and digital audience behaviour.
- A background in driving millions of views on short form content across YouTube, Snapchat, Meta and TikTok.
If you are collaborative, driven and eager to make a significant impact in a future market leader then we’d love to hear from you.
Marketing Content Lead – Viral Content employer: Lime Talent Ltd
Join a dynamic and innovative start-up in the heart of London, where creativity meets opportunity. As a Marketing Content Lead, you'll thrive in a collaborative environment that champions bold ideas and offers ample growth opportunities, all while being part of a team dedicated to shaping the future of entertainment and gaming. With a hybrid work model and a focus on employee development, this is your chance to make a meaningful impact in a rapidly scaling business.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Lead – Viral Content
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate your creative vision and understanding of viral content.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. We want you to be able to discuss how you can drive audience growth and improve performance based on their current efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Content Lead – Viral Content
Some tips for your application 🫡
Show Your Creative Side:When applying for the Marketing Content Lead role, let your creativity shine through! Share examples of your past work that demonstrate your ability to drive views and engagement. We want to see how you can bring bold ideas to life!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with viral content and digital audience behaviour. We love seeing how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Be Data-Driven:Since this role involves performance analysis, include any metrics or data that showcase your success in previous roles. We appreciate candidates who can connect content performance with commercial outcomes, so share those insights with us!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at Lime Talent Ltd
✨Know Your Viral Content
Before the interview, dive deep into the latest trends in viral content. Familiarise yourself with successful campaigns on platforms like TikTok and Snapchat. Be ready to discuss what makes content shareable and how you can apply that knowledge to the role.
✨Showcase Your Creative Vision
Prepare to articulate your creative vision for the company's content. Think about innovative formats or strategies you could implement. Bring examples of past work that demonstrate your ability to lead and experiment with new content types.
✨Understand the Metrics
Brush up on key performance indicators relevant to content marketing. Be prepared to discuss how you would analyse performance data and make informed decisions based on insights. This shows you’re not just creative but also data-driven.
✨Demonstrate Team Leadership Skills
Think about your experience managing teams and how you can support junior members. Be ready to share examples of how you've provided feedback or led recruitment processes in the past. This will highlight your capability to grow and nurture talent within the team.
