At a Glance
- Tasks: Lead performance marketing and optimise campaigns to drive traffic and revenue.
- Company: Exciting high-growth start-up in the entertainment and games space.
- Benefits: Generous leave, flexible working, snacks, team events, and local discounts.
- Other info: Join a collaborative team and explore new ideas in a dynamic environment.
- Why this job: Make a meaningful impact at a key growth stage of a rapidly scaling business.
- Qualifications: Confident, proactive, detail-oriented with strong strategic thinking skills.
The predicted salary is between 65000 - 75000 € per year.
We are working with an exciting high growth start‑up within the entertainment and games space that are looking for a Marketing Lead to oversee their performance marketing, taking on complete ownership of the function and accelerating their market presence. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.
Your Responsibilities:
- Develop and lead a direct-to-consumer paid social strategy.
- Plan, launch, and optimise campaigns across major social platforms to drive traffic and revenue, with a strong focus on achieving profitability from the first purchase.
- Optimise performance for lower‑priced consumer products.
- Build and refine conversion funnels that work within tighter margins.
- Explore techniques such as upselling, landing page optimisation, and creative testing to improve average order value and reduce acquisition costs.
- Leverage high‑performing organic content for paid growth.
- Collaborate with creative and marketing teams to turn top‑performing organic content into scalable paid campaigns.
- Implement structured testing and experimentation.
- Continuously test and iterate across messaging, creatives, offers, audiences, and landing pages, using data‑driven insights to inform decisions.
- Manage the full customer acquisition funnel.
- Oversee prospecting, retargeting, budget allocation, creative cycles, and performance tracking to maximise results.
- Focus on profitable growth.
- Prioritise contribution margin and sustainable acquisition costs, aiming to maintain efficient customer acquisition targets.
- Explore additional paid acquisition channels.
- Identify and test new platforms beyond core social channels, scaling those that demonstrate strong performance.
About You:
- A confident, proactive individual who takes ownership of both strategy and execution.
- Someone who brings forward new ideas and is comfortable testing and iterating.
- Strong attention to detail combined with strategic thinking.
- Resourceful and results‑driven, with a focus on continuous improvement.
Benefits:
- Generous annual leave plus public holidays.
- Flexible working arrangement with a mix of office and remote days.
- Office located in a well‑connected central area.
- Complimentary snacks and refreshments available on‑site.
- Product perks provided throughout the year.
- Regular team events and social activities.
- Access to local discounts across food, fitness, and lifestyle services.
- Pension scheme to support long‑term financial planning.
If you are collaborative, driven and eager to make a significant impact in a future market leader then we’d love to hear from you.
Marketing Lead in London employer: Lime Talent Ltd
Join a dynamic and innovative start-up in the heart of London, where your role as Marketing Lead will not only allow you to shape the future of performance marketing but also contribute to a vibrant work culture that values creativity and collaboration. With generous annual leave, flexible working arrangements, and a focus on employee growth, this company offers a unique opportunity to make a meaningful impact while enjoying perks like complimentary snacks and local discounts. Be part of a team that celebrates success through regular social activities and fosters an environment of continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns and successes. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research the company and its culture so you can demonstrate your enthusiasm and fit for the role. Remember, it’s a two-way street!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals like you. Plus, it shows you’re genuinely interested in joining our team and makes it easier for us to find your application.
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Lead role. Highlight your experience in performance marketing and any successful campaigns you've led. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for the entertainment and games space, and explain why you're the perfect fit for us. Don’t forget to mention specific strategies you’ve implemented in the past that align with our goals.
Showcase Your Results:When detailing your previous roles, focus on the results you achieved. Use numbers and metrics to demonstrate your impact on traffic, revenue, and customer acquisition. We love data-driven insights that show how you can contribute to our growth!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Lime Talent Ltd
✨Know Your Marketing Metrics
Before the interview, brush up on key performance indicators relevant to performance marketing. Be ready to discuss how you've used metrics like customer acquisition cost and return on ad spend in your previous roles. This shows you understand the numbers behind successful campaigns.
✨Showcase Your Creative Side
Prepare examples of past campaigns where you’ve turned organic content into paid success. Bring specific case studies that highlight your ability to optimise conversion funnels and improve average order value. This will demonstrate your hands-on experience and creativity.
✨Be Ready to Discuss Testing Strategies
Since experimentation is crucial for this role, come equipped with examples of how you've implemented structured testing in your previous positions. Talk about what you tested, the results, and how you used data-driven insights to inform your decisions.
✨Demonstrate Your Proactive Nature
The company is looking for someone who takes ownership and brings new ideas to the table. Prepare to discuss instances where you’ve taken initiative in your previous roles, whether it’s launching a new campaign or optimising an existing one. Show them you’re resourceful and results-driven!
