Head of Sales (SME Food Brand) in London

Head of Sales (SME Food Brand) in London

London Full-Time 50000 - 65000 £ / year (est.) No working from home possible
Lime Talent Ltd

At a Glance

  • Tasks: Lead sales strategy and develop key customer relationships in a fast-growing food brand.
  • Company: Ambitious SME food business with a dynamic and entrepreneurial culture.
  • Benefits: Performance bonus, hybrid working, and the chance to shape a growing commercial function.
  • Other info: Ideal for those passionate about health, nutrition, and consumer brands.
  • Why this job: Join a high-visibility role and make a real impact in a thriving industry.
  • Qualifications: Experience in managing grocery accounts and strong commercial acumen required.

The predicted salary is between 50000 - 65000 £ per year.

We’re partnering with an ambitious, fast-growing branded food business that is looking for a Head of Sales to lead its next stage of commercial growth. This is a brilliant opportunity for a commercially sharp sales leader who loves building strategy, developing people, and staying close to key customers.

You’ll take ownership of the UK sales strategy across multiple channels, lead and coach a small team of National Account Managers, and continue to manage key customer relationships across grocery and out-of-home.

The role will suit someone operating at Controller or Senior NAM level who is ready to step into a broader leadership position within a dynamic, entrepreneurial business.

You’ll be responsible for:

  • Developing and executing the UK sales strategy
  • Managing and growing relationships across grocery and key out-of-home customers
  • Leading, coaching, and developing a team of NAMs
  • Delivering sustainable revenue and profit growth
  • Identifying new business opportunities and routes to market
  • Working cross-functionally with marketing, operations, and finance
  • Helping shape the long-term commercial direction of the business

We’re looking for someone with:

  • Experience managing major grocery accounts
  • Someone who has worked for another SME / challenger brand, not only blue chip
  • Ideally some exposure to other channels e.g., out-of-home or foodservice
  • A background in branded food, drink, or consumer products
  • Strong commercial acumen and negotiation skills
  • Experience mentoring or managing junior commercial talent
  • The ability to thrive in a fast-paced, growing environment
  • An interest in health, nutrition, wellness, or performance-led consumer brands would be a bonus

What’s on offer:

  • Performance bonus
  • Hybrid working, with 2 to 3 days per week in a London-based office
  • The chance to shape and lead a growing commercial function
  • A high-visibility role within an ambitious and expanding business

Head of Sales (SME Food Brand) in London employer: Lime Talent Ltd

Join a dynamic and ambitious SME food brand in London, where you will have the opportunity to lead a growing sales team and shape the future of the business. With a strong focus on employee development, a collaborative work culture, and the flexibility of hybrid working, this role offers a unique chance to make a significant impact while enjoying a performance bonus and the excitement of working within a fast-paced environment. If you're passionate about food and thrive in a commercial setting, this is the perfect place for you to grow your career.

Lime Talent Ltd

Contact Details:

Lime Talent Ltd Recruitment Team

We think you need these skills to ace Head of Sales (SME Food Brand) in London

Sales Strategy Development
Key Account Management
Team Leadership
Coaching and Mentoring
Commercial Acumen
Negotiation Skills
Business Development