At a Glance
- Tasks: Lead brand strategy and campaigns to boost customer engagement and revenue growth.
- Company: Join a leading consumer leisure business with a dynamic, multi-site presence.
- Benefits: Competitive salary, hybrid work model, and comprehensive benefits package.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
- Why this job: Shape marketing strategies for well-known brands and make a real impact.
- Qualifications: Proven experience in senior marketing roles and strong leadership skills.
We’re working with a leading consumer leisure business to recruit a Head of Brand & Campaigns. This is a newly created leadership role within a well-known multi-site business, responsible for translating commercial priorities into clear, customer-focused marketing plans that drive engagement, footfall and revenue growth across multiple brands.
You’ll lead the planning, prioritisation and execution of marketing activity across the business, ensuring teams, budgets and resources are aligned behind the opportunities that will have the greatest commercial impact. This role would suit an experienced marketing leader with a strong background in campaign planning, brand marketing or commercial marketing, who enjoys operating at the intersection of strategy and execution.
Key Responsibilities- Own the development and delivery of short, medium and long-term marketing plans aligned to business objectives.
- Translate trading priorities, customer insights and commercial opportunities into actionable marketing roadmaps.
- Lead campaign planning across key trading periods, seasonal events, customer propositions and brand initiatives.
- Drive alignment across marketing, digital, creative and operational teams to ensure campaigns are delivered effectively.
- Manage marketing priorities, budgets and resources to maximise commercial return.
- Lead and develop a team of Marketing Managers, creating clear accountability and focus.
- Partner closely with senior stakeholders across marketing, operations and the wider business.
- Use customer, market and performance data to inform planning decisions and optimise future activity.
- Continuously identify opportunities to improve marketing effectiveness, customer experience and commercial performance.
To be successful in this role, you’ll ideally have:
- Significant experience in a senior marketing leadership role within a consumer-facing business.
- A strong background in campaign planning, brand marketing or commercial marketing.
- Experience leading and developing high-performing marketing teams.
- Strong commercial acumen and a track record of delivering measurable business results.
- Excellent stakeholder management skills, with the ability to influence at senior leadership level.
- Experience managing multiple priorities within a fast-paced environment.
- The ability to balance strategic thinking with hands-on delivery.
- Experience within retail, hospitality, leisure, entertainment or other multi-site consumer businesses would be advantageous.
This is an excellent opportunity to join a highly successful business in a visible leadership role where you’ll play a key part in shaping marketing strategy, improving customer engagement and driving commercial performance across a portfolio of well-known consumer brands.
Head of Brand employer: Lime Talent Ltd
Join a leading consumer leisure business in London as the Head of Brand & Campaigns, where you'll thrive in a dynamic hybrid work environment that fosters creativity and collaboration. With a strong focus on employee growth, you will have the opportunity to lead a talented marketing team while driving impactful campaigns that enhance customer engagement and revenue. Enjoy competitive benefits and the chance to shape the future of well-known brands in a supportive culture that values innovation and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lime Talent Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lime Talent Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lime Talent Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lime Talent Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lime Talent Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lime Talent Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lime Talent Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lime Talent Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lime Talent Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lime Talent Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
